The esports landscape in 2022 has already gone through sizable shifts in its ecosystem. Ranging from billion-dollar acquisitions to the reinvention of esports ecosystems, many entities are having to adapt to new circumstances. Given the last few years, adaptation has become a core skillset for esports businesses. One testament to the power of adaptation is […]

Media, gaming and esports company Enthusiast Gaming has announced a strategic partnership with digital asset mining company Hut 8. As part of the multi-year deal, Hut 8 will become a sponsor for its first-person shooter game EV.IO and esports organisation Luminosity Gaming. RELATED: Nicole Musicco joins Enthusiast Gaming’s Board of Directors According to the release, […]

Real Luck Group, the owners and operators of esports betting platform Luckbox, has appointed Benn Timbury as Chief Operating Officer. In his role, Timbury will lean on his past experience scaling igaming businesses and driving both consumer and enterprise partnerships and acquisitions. His most recent role was with the Gibraltar-based Lottoland Group, where he played a key […]

Esports infrastructure company ReKTGlobal has announced a partnership with data analytics company Shikenso Analytics. As a result of the deal, the analytics company will monitor the performance ReKTGlobal’s existing activations and partnerships. RELATED: ReKTGlobal reportedly in talks to go public via SPAC merger According to a release, Shikenso Analytics’ ‘AI-powered sponsorship measurement solutions’ will help enable brands […]

European esports organisation MAD Lions has signed a multi-year partnership with blockchain and metaverse company Zilliqa. According to the release, the deal is the organisation’s largest sponsorship to date and will provide MAD Lions with the capabilities to deliver experiences in the metaverse. RELATED: MAD Lions partners with Streamcoi  Zilliqa branding will also feature on […]

Esports and gaming peripherals manufacturer Razer has signed a multi-year partnership with American esports company Envy Gaming. The partnership will include multiple Envy teams and properties including OpTic Texas, OpTic Halo, OpTic VALORANT, Envy Rocket League and the Dallas Fuel. Razer will also work with the company’s content creators and collaborate on in-person activations with […]

Canadian esports and iGaming holding company Intema Solutions has acquired Parabellum Media, the parent company of Canadian esports organisation Parabellum Esports and its sister project, amateur esports academy Northern Shield Academy.  As a result, Amuka Ventures, the parent company of Parabellum Media, will receive $564,570 (~£420,320) worth of Intema’s common shares. RELATED: Intema Solutions applies for […]

North American esports company Envy Gaming has reached an agreement with drink brand Mountain Dew for the Call of Duty League Major I in March. Mountain Dew will be the presenting sponsor of the upcoming event, which is hosted by OpTic Texas at Esports Stadium Arlington in Texas. Mountain Dew will also sponsor a special […]

Indian multiplex chain INOX has partnered with the Esports Federation of India (ESFI) to host and promote esports tournaments across the country.  As a result of the partnership, INOX has been named the official Cinema Partner for the ESFI. The company will help ESFI host viewing parties and esports events at multiplexes in India. RELATED: […]

Overactive Media, the parent company of MAD Lions, Toronto Ultra and Toronto Defiant, has announced a Call of Duty-focused partnership with Danish esports organisation Team Singularity. As a result of the deal, Overactive Media will now field two Toronto Ultra-branded Call of Duty Challengers teams — one in Canada and the other based in Europe […]