Nuvei: Enhancing esports investments – Esports Insider

For years, traditional sponsorship deals have mostly been fairly simple. Brands have tended to pay organisations for promotion, with team jerseys being the hottest spot for logo placement, usually taken by the biggest fish. Compared to advertisements, there’s barely any difference.  In the esports industry, sponsorship is the major source of revenue for most businesses, […]

Fnatic extends partnership with AndaSeat – Esports Insider

London-based esports organisation Fnatic has extended its partnership with gaming chair manufacturer AndaSeat.  As a result of the renewal, AndaSeat will continue to provide Fnatic’s players with its latest products. Moreover, the manufacturer will remain as the organisation’s official gaming chair partner. RELATED: Fnatic COO Glen Calvert announces departure Fnatic first partnered with AndaSeat in […]

LCO secures Warner Music Australia partnership – Esports Insider

DoorDash LCO, Oceania’s tier-one League of Legends competition, has announced a partnership with record label Warner Music Australia. As LCO’s partner, Warner Music Australia will integrate its music into the competition’s broadcasts throughout Spilt 2. This includes a ‘Song of The Day’ segment which highlights a song from LCO’s playlist. RELATED: DoorDash becomes naming rights […]

Santander Sponsoring FURIA – The Esports Observer

The esports organization FURIA signed the bank Santander as its newest sponsor. The deal is valid for one year and will see the bank’s brand on all of FURIA’s team jerseys, social media productions, overlays in live streams on Twitch, and other marketing actions to be confirmed at a later time. This is the latest […]

Former Ubisoft Brand Manager Joins Immortals Gaming Club – The Esports Observer

Esports company Immortals Gaming Club has hired Brad Peters as its new director of brand. Peters previously served as brand manager for game publisher Ubisoft, creators of Rainbow Six Siege. He will report to IGC VP of marketing Max Bass and focus on leading the brand direction of Immortals – the name under which IGC […]

Apparel brand H4X becomes Esports Fashion Group founding member – Esports Insider

Esports athlete and influencer apparel brand H4X has been named as a founding member of the Esports Fashion Group, a venture founded this year by Warren Fish, Owen Fish, Ali Rezvan, and Alex Bienert. As a member, H4X will hold two founding seats on the Esports Fashion Council. Moreover, H4X’s ‘Cyber Athletics’ collection will debut […]