In 2021, esports expanded. Viewership figures continued to rise, and esports entities diversified across the sector in order to maximise potential. This led to a rise in cryptocurrency partnerships, metaverse conversations and global expansions. However, one topic perhaps most emphasised was mobile esports.  Major esports player ESL Gaming identified this trend and in March last […]

Russian esports organisation Team Spirit has unveiled a partnership with gaming chair manufacturer Secretlab. As a result of the partnership, Secretlab will equip the organisation with its products.  RELATED: BIG partners with Philips OneBlade The agreement sees Secretlab continue to bolster its roster of partners. Alongside Team Spirit, the likes of Evil Geniuses, Team Liquid, […]

Former Green Bay Packers NFL player and current Lakeland University esports head coach Ahman Green has been appointed as a brand ambassador for meal replacement company CTRL. CTRL also announced the appointment of NBA 2K League team Nets Gaming Crew head coach Ivan Curtiss as a brand ambassador. RELATED: CTRL strikes nationwide deal with The […]

Game developer Riot Games has announced a myriad of details surrounding its first official Wild Rift Esports season. Some of these details include the introduction of eight new regional leagues and Wild Rift’s first official global tournament, set to take place in the summer of 2022 in Europe. The tournament, called the Wild Rift Icons […]

Middle Eastern esports and gaming solutions provider Esports Middle East LLC (ESME) has announced a 300 percent rise in revenue during the 2021 fiscal year. In addition to its financial growth, ESME also revealed that the company won the 2021 Excellent Service Provider award from Tencent. RELATED: IESF and Esports World Federation unveil partnership ESME […]

Community-focused esports company Mission Control and broadband provider Xfinity have announced a new esports tournament called the Xfinity City Series. The $50,000 (~£37,000) tournament will take place in five cities in the United States — Baltimore, Boston, Philadelphia, Pittsburgh and Washington DC —  this year across a period of three months. RELATED: Mission Control partners […]

Dubai-based esports organisation Galaxy Racer has expanded its presence in the gaming industry by sponsoring indie game jam event Rogue Jam. As a result of the deal, the organisation’s branding will feature in the event’s marketing material and post-event coverage. RELATED: Galaxy Racer and eLaLiga Santander announce FIFA 22 tournament series The Rogue Jam event saw participants […]

With 2022 just moments away, it is time to reveal ESI’s yearly summary of the most creative esports advertising campaigns. At Esports Insider, we’ve chosen to celebrate the creativity of the industry by showcasing some of the most significant, captivating, and outstanding advertisements delivered throughout 2021, whether it be through long-running campaigns or one-off brand […]

On December 13th, decentralised finance suite Yieldly announced an esports-focused NFT marketplace called Yesports.gg, with the help of Polygon Studios. According to the release, the project was awarded a grant from the $100m gaming-centred NFT fund Polygon Studios founded in July. The Yesports.gg marketplace aims to offer ‘a wide range of exclusive content and NFTs […]

Esports federations are an interesting breed. Even though there is a definite need for governing bodies in the world of esports, the specifics of the industry make it very hard to have a single one, like FIFA in football or FIBA in basketball. Throughout the years, a number of initiatives for regulating and popularising esports […]