Esports engagement platform Yesports has raised $2.25m (~£1.66m) during its round of seed funding. According to the release, the funds raised will go towards the development of its NFT-based esports marketplace and esports-focused metaverse. RELATED: Edge Gaming raises $10m in seed funding round The Yesports metaverse reportedly represents the first cross-chain Metaverse Engagement Platform (MEP) […]

OverActive Media, the parent company of Toronto Ultra, Toronto Defiant and MAD Lions, has appointed Matt McGlynn as its new Vice President of Marketing and Brand.  McGlynn joins the company following more than a decade with the Royal Bank of Canada (RBC), where he served as its Vice President of Brand Marketing.  RELATED: OverActive Media’s […]

DashFight’s Elizbar Ramazashvili writes for Esports Insider to discuss Riot Games’ imminent arrival to the Fighting Game Community (FGC). The very top of the esports pyramid has been virtually unchanged for the last decade, with Valve’s Counter-Strike and Dota 2 and Riot Games’ League of Legends dominating the ecosystem worldwide. Hardly anyone who considers themselves […]

The League of Legends European Championship (LEC) has renewed three key partnerships for the 2022 season. Gaming chair manufacturer Secretlab, record label Warner Music and energy drink brand Red Bull will return as the partners of the league. Moreover, the European competition has also announced its lineup of broadcast partners across a multitude of local […]

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC’s Main Automotive Partner for a fourth consecutive year. RELATED: LEC names LG UltraGear as gaming monitor partner KIA will continue to sponsor the ‘Player […]

Data platform GRID Esports has renewed its partnership with tournament organiser Epic Esports Events. The renewal will look to support Epic Esports Events’ tournament ecosystem. This includes providing data products and third party data distribution to media destinations and the regulated betting industry. RELATED: GRID Esports named official data partner of PGL Major Stockholm 2021 […]

Media tech business Interactive Gaming Group (IGG) has signed a multi-year partnership with Danish esports organisation Team Singularity. As part of the deal, IGG will act as a key partner and will look to raise the commercial profile of Team Singularity.  RELATED: Team Singularity expands Blocksport partnership to launch NFT series Atle S. Stehouwer, Founder […]

European esports organisation Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert. As a result of the deal, both entities will develop content and product activations centred around the newly created #PrepToPlay tagline. L’Oréal Men Expert’s logo will be featured on the back of Fnatic’s team jerseys. RELATED: Fnatic and […]

Belgian esports organisation KRC Genk Esports has announced a partnership with gaming peripherals brand Razer. The deal will see the organisation exclusively use Razer products in training sessions, as well as in competitive matches. This includes audio and broadcasting equipment, console products, systems and chairs.  RELATED: XTRA Gaming secures Razer partnership As a part of […]

In 2021, esports expanded. Viewership figures continued to rise, and esports entities diversified across the sector in order to maximise potential. This led to a rise in cryptocurrency partnerships, metaverse conversations and global expansions. However, one topic perhaps most emphasised was mobile esports.  Major esports player ESL Gaming identified this trend and in March last […]