Australian payment processor SQID Technologies Limited has announced that its subsidiary, The Chiefs Esports Club, has extended its partnership with telecommunications company Optus. The partnership will see the two brands continue to collaborate on creating gaming-related content in Australia for the next 12 months. RELATED: The Chiefs Esports Club receives $2.15m SQID investment According to […]

Tech and investment company Riva Technology and Entertainment (RTE), together with its sister company Galaxy Racer, have announced the acquisition of esports organisation VY Esports. As part of the acquisition, the CEO of VY Esports, Oleg Butenko, will be joining RTE’s advisory board. Moreover, Gordon Rubenstein, a Managing Partner of Raine Ventures, will be joining […]

Esports technology company ESE Entertainment has entered into a share purchase agreement to acquire Canadian technology firm GameAddik. According to the release, the acquisition will look to increase ESE’s revenue and profitability, as well as strengthen its technology stack.  RELATED: ESE Entertainment acquires European esports media firm Frenzy ESE will purchase 100 percent of GameAddik […]

The Global Esports Federation (GEF) has appointed Prince Faisal bin Bandar bin Sultan Al Saud as its Vice President. According to a release, the unanimous appointment is due to his ‘efforts and commitment’ to grow the esports industry in the Middle East and across the world. RELATED: Global Esports Federation unveils details on Global Esports Tour As […]

Former NFL safety Kenny Vaccaro has teamed up with entrepreneurs Hunter Swensson and Cody Hendrix to launch a new esports organisation named Gamers First (G1). Headquartered in Austin, Texas, G1 seeks to become an organisation that is built on ‘character, drive, passion and energy’.  RELATED: David de Gea launches esports organisation Rebels Gaming The name […]

Whether it’s esports ready stadiums and arenas to gaming and social spaces, there is a lot of money being spent on building new or adapting-for-use physical esports spaces. Some recent examples include Belong Gaming and Wanyoo expansions, the Esports Stadium in Arlington, Gfinity in London, the V.Hive in Paris, Astralis Nexus in Copenhagen, and huge […]

Collegiate esports company CSL Esports has named the University of Maryland as the host for the NACE Starleague Fall 2021 Grand Finals in December. The tournament, taking place on December 4th – 5th, is set to be played virtually and will be broadcast on the CSL Esports’ channels. The University of Maryland has been named […]

North American esports organisation Complexity Gaming has announced the launch of Complexity Stars, a gaming division for professional athletes and celebrities.  Complexity Stars’ debut roster of athletes includes former NBA player J.R. Smith, WNBA player Allisha Gray, UFC fighters Max Holloway, Sean O’Malley and Megan Anderson, NFL players Leonard Fournette and Ronnie Stanley, and MLB […]

Multinational investment bank Barclays has renewed its partnership with National Student Esports (NSE) for another year. The bank will be the official sponsor of the British University Esports Championships, as well as the second Games Innovation Challenge. Both events are scheduled to take place in 2022.  RELATED: Barclays bolsters esports presence with NSE sponsorship The […]

We’ve seen a multitude of key players from the fashion world — such as Gucci, Ralph Lauren, ASOS, and Adidas — cross into the esports realm. However, what’s impressive is the way these brands have used bespoke and unique marketing activations to enter into the sector. Both non-endemic and endemic fashion brands have found new […]