Toronto-based media and content platform Enthusiast Gaming has announced the acquisition of Outplayed, the parent company of League of Legends statistics and data visualisation service U.GG. The total consideration is approximately $45m (~£33.6m) in cash and stock, which will be paid at closing and through a schedule of deferred payments. The acquisition also includes earnouts […]

European esports organisation G2 Esports has named North American headwear company New Era as its exclusive headwear partner. As a result of the deal, the two parties have joined forces to release a cap and beanie collection. RELATED: G2 Esports partners with fashion brand Ralph Lauren New Era becomes the third fashion brand to join G2 Esports’ commercial […]

English football club Manchester City has named gaming chair manufacturer GTRACING as the official gaming chair partner for its esports division.  The partnership will see GTRACING collaborate with Manchester City’s esports players on various content and fan engagement activations. Additionally, the GTRACING brand will be featured across the esports division’s digital assets.  RELATED: LG UltraGear […]

German esports organisation mousesports has announced a partnership with German IT company Shikenso Analytics. The deal will see the company provide insights into the organisation’s partnership activations. RELATED: PGL unveils Shikenso Analytics partnership Mousesports becomes the latest organisation to utilise Shikenso’s services, joining the likes of OG Esports, FATE Esports, and tournament organiser BLAST. The company’s platform […]

Southeast Asian esports organisation Talon has secured $5m (~£3.7m) in equity capital during its Series A financing round. The funding round, led by blockchain and NFT company Animoca Brands, will be used to develop digital and blockchain solutions for Talon fans. This includes delivering experiences, collectibles and opportunities via different metaverses, P2E games and NFT platforms. […]

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On this week’s ESI Digest, in partnership with Mbuzz Esports and BK ROG, we […]

Saudi tech group MBUZZ has provided details about a recent partnership between its affiliate MBUZZ SPORT and French esports organisation BK ROG. According to the release, both entities will collaborate to deliver a wide range of esports programmes for 2022 and beyond in the MENA region and internationally. Some of the activations mentioned include delivering […]