Influencer marketing is a topic that has gained perhaps more traction during the pandemic than any other form of promotion. Brands looked at online channels during the lockdown, and influencers welcomed them with open arms. RELATED: Esports fans twice as likely to notice outdoor ads New data from market research company YouGov shows that over […]
Blockchain startup Cudos partners with LDN UTD – Esports Insider
Blockchain company Cudos has announced a partnership with UK-based esports organisation LDN UTD. According to the release, the partnership will primarily focus on ‘All Access Gaming’, an upcoming event set to take place on November 13th at Samsung KX. RELATED: LDN UTD launches NFT engagement campaign As part of the collaboration, Cudos and LDN UTD […]
Dennis 'Thresh' Fong joins Juked advisory board – Esports Insider
Esports-focused social media network Juked.gg has welcomed Dennis ‘Thresh’ Fong to its advisory board. Fong will serve as one of the advisors to Juked’s executive team and will work closely with the company on business and marketing strategies. In particular, these strategies will emphasise collaborative efforts regarding the issues of toxicity in esports. RELATED: Juked […]
Esports Movers and Shakers: October 2021 – Esports Insider
Each month, ESI compiles the period’s most significant esports movers and shakers. October’s round-up features personnel changes from the likes of Team Vitality, Riot Games, Fnatic, CLG and Complexity Gaming, among others. Here are the key esports movers and shakers from October 2021. To read more about a story below, click the link in the […]
ESI announces 2022 events calendar, Dubai, DC, Singapore, London – Esports Insider
Esports Insider has announced its 2022 events calendar, with its Majors (2-3 day conferences) planned to take place in Dubai, Washington DC, Singapore, and London. This marks a truly international trajectory for ESI Events. The news was officially revealed at ESI London 2021, the company’s flagship conference, held at BOXPARK Wembley over November 8-9th. It […]
Moniker partners with Peanuts for esports apparel collaboration – Esports Insider
Global merchandise company Moniker and Peanuts Worldwide, the license holders for the Peanuts comic strip, have announced an esports apparel partnership. The collaboration will see Peanuts characters, such as Snoopy and Charlie Brown, appear in several apparel collections for Moniker’s gaming and esports brands H4X and ESX360 starting from 2022. RELATED: H4X partners with Nickmercs to […]
Fnatic and New York Tech partner on performance sleeve research – Esports Insider
European esports organisation Fnatic has announced a partnership with the New York Institute of Technology (New York Tech). According to the release, the collaboration will see both parties work together on research regarding esports performance wear. RELATED: Fnatic raises $10m and launches new crowdfunding equity campaign New York Tech’s Center for Esports Medicine will work […]
PUBG Global Championship 2021 details announced – Esports Insider
KRAFTON Inc., the holding company for PUBG Studios, has announced details for the PUBG Global Championship 2021. The global tournament, set to run from November 19th to December 19th will feature 32 of the world’s best PUBG esports teams and a prize pool of $2m (~£1.48m). The event will operate a LAN/online hybrid system hosted […]
Amit Jain discusses Team Vitality’s expansion and navigating the Indian market – Esports Insider
Despite a laid-back six months after PUBG Mobile’s ban in India, the country’s esports circuit is gradually returning to its former glory following the launch of Battlegrounds Mobile India. While titles such as VALORANT, Free Fire, and Call of Duty: Mobile have seen a spike in popularity, BGMI’s reputation in the region is still unmatched. […]
99Liga and ESL Meisterschaft merge to form new DACH CS:GO league – Esports Insider
Tournament organisers Freaks 4U Gaming and ESL Gaming have announced the merger of two regional CS:GO leagues in the DACH (Germany, Austria, and Switzerland) region. Starting in 2022, 99Liga and ESL Meisterschaft will merge and create ESL Meisterschaft by 99Damage. RELATED: Freaks 4U Gaming becomes ESL license holder for Germany and France According to the […]