Tournament organiser BLAST Premier has announced a multi-event partnership with Danish hardware manufacturer SteelSeries that’ll see the brand host a number of CS:GO-related activations on BLAST events. As result, SteelSeries will host activations during the BLAST Fall Showdown in October, followed by the BLAST Fall Finals in November. The activations will include fan engagement initiatives, […]
Immortals signs multi-year deal with Nitto Tire – Esports Insider
North American esports organisation Immortals has announced a multi-year deal with off-road and street performance tires manufacturer Nitto Tire. As Immortals’s official tire for 2022, the two entities will co-develop a customised content series and engage with gaming influencers across the organisation’s League of Legends LCS franchise and VALORANT competitive teams. RELATED: Immortals Gaming Club […]
Ninjas in Pyjamas and Aser Ventures launch Shinobi Esports – Esports Insider
Swedish esports organisation Ninjas in Pyjamas and investment platform Aser Ventures have announced the launch of a joint venture called Shinobi Sports. The new venture will offer a suite of management, studio, and media services to sports teams looking to explore esports. RELATED: Ninjas in Pyjamas joins the LPL, merges with ESV5 According to the […]
A guide to: celebrities in esports – music, film, and TV – Esports Insider
Celebrities have flocked to esports in recent years as a way to express themselves and expand their careers. Famous musicians, artists, actors, and more that have or continue to invest in or become involved in esports recognise the link between fandoms and competition, whether live or in video games. To help keep track of all […]
ESI, EQ, Veloce, 3DAT, Nations & Wanyoo announce Oxford Street Pop-Up – Esports Insider
Esports Insider is proud to announce a first-of-its-kind event, the ESI Oxford Street Pop-Up, happening on Saturday 9th October. The Pop-Up will take place at a unique venue, Sook, which is focused on offering rentable retail spaces. The venue is situated at Oxford Street, one of Europe’s most hailed and busiest shopping streets. RELATED: Esports […]
Rogue Rocket League team unveils partnership with Guaranteed Rate – Esports Insider
Multinational esports organisation Rogue has announced a partnership with North American mortgage lender Guaranteed Rate for its Rocket League team. As a result of the deal, the lender’s logo will feature on the organisation’s Rocket League Championship Series (RLCS) vehicles. RELATED: Rogue teams up with Hyperice The collaboration marks the first time any form of […]
Zenni enters partnership with AXLE-R8 – Esports Insider
Online eyewear retailer Zenni has announced a partnership with Beasley Esports-owned Rocket League team AXLE-R8. As a result of the deal, the retailer’s logo will appear on the team’s jersey and on broadcasts hosted by Beasley Esports. RELATED: Zenni unveiled as official eyewear partner of the Call of Duty League AXLE-R8 was founded through ‘The Search’, a talent […]
Promod Esports unveils ICEBOX, launches £20,000 VALORANT tournament – Esports Insider
Esports solution agency Promod Esports has unveiled a new Northern European VALORANT community known as ICEBOX. As a result, ICEBOX will launch with a £20,000 tournament open to teams in the UK, Ireland, and Nordic regions. RELATED: Promod Esports becomes member of ESIC Promod Esports is no stranger to operating VALORANT tournaments. In June 2021, the agency hosted […]
BIG, FURIA, Heroic added to ESL Pro League, NIP secures crypto deal | ESI Digest #65 – Esports Insider
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On this week’s ESI Digest we cover; FURIA, BIG […]
Red Bull Kumite heads to Las Vegas in November 2021 – Esports Insider
Energy drinks brand Red Bull has announced that its Fighting Game Community (FGC) LAN series, Red Bull Kumite, will take place in Las Vegas on November 13th – 14th at Caesars Palace. The two-day competition will feature tournaments in Street Fighter V: Champion Edition, TEKKEN 7 and Guilty Gear Strive. RELATED: NBA 2K League expands […]