Mobile game Garena Free Fire has announced a partnership with the Brazilian Football Confederation (CBF). The two-year deal will see Garena Free Fire become an official sponsor of Brazil’s national football teams. RELATED: LOUD signs Olympic skateboarders Luiz Francisco and Pedro Quintas According to the release, the partnership will provide Free Fire players in Brazil – […]
‘We’re a brotherhood’: How Immortals is bonding through its brand – Esports Insider
In the past two years, Immortals has cycled through 15 different League of Legends players on its main roster, leading the LCS in that statistic. With so much turnover in such little time, it can be hard to form an identity around a team’s players and create a brand that fans can get behind. Teams […]
Crown Royal launches NBA2K series feat. Hawks Talon, Detroit Pistons GT – Esports Insider
Canadian whisky brand Crown Royal has teamed up with Columbia Records and NBA2K teams Hawks Talon and Detroit Pistons GT to launch a music and gaming series called The Crown Crossover. The show features Columbia Records artists Quinn XCII, Joey Bada$$, CHASE B and more, playing NBA 2K against gaming influencers. Select members of Hawks Talon and Detroit Pistons GT will […]
GIRLGAMER teams up with Charlotte Tilbury Beauty – Esports Insider
GIRLGAMER Esports Festival has announced a partnership with female-led cosmetics company Charlotte Tilbury Beauty. As part of the deal, both entities will deliver a series of digital activations and collaborations on future global campaigns and GIRLGAMER events. The partnership will kick off with an exclusive masterclass called ‘Level Up Your Glam’. RELATED: GIRLGAMER Esports Festival […]
ESL Gaming partners with Gameloft for Brands to improve mobile advertising – Esports Insider
ESL Gaming has partnered up with Gameloft for Brands, a creator of gaming experiences, in an effort to ‘level up’ mobile esports-native sponsoring solutions. According to a release, the partnership will see the fall 2021 season of ESL’s Mobile Open tournament introduce new advertising solutions for sponsors. RELATED: Gameloft for Brands joins forces with Lamborghini […]
BIG expands partnership with OMEN – Esports Insider
German esports organisation Berlin International Gaming (BIG) has expanded its existing partnership with HP‘s gaming brand OMEN. As a result of the expansion, OMEN has been named as the main supporter of the organisation’s VALORANT team. RELATED: CORSAIR and BIG announce two-year partnership extension Alongside supporting BIG’s VALORANT roster, the entities’ joint commitment to supporting amateur esports will […]
Belong Gaming Arenas partners with Houston Outlaws – Esports Insider
Belong Gaming Arenas, a subsidiary of global esports and technology company Vindex, has revealed details about its first gaming centre in the U.S., including a partnership with Overwatch League franchise Houston Outlaws. The first ‘experimental‘ gaming centre will open at the Pearland Town Center in Pearland, Texas, which is a suburb of Houston, on August […]
The Razer Invitational expands to include the Middle East – Esports Insider
Gaming peripherals brand Razer has announced that its esports tournament series, the Razer Invitational, will make its debut in the Middle East. The event, which kicks off on August 8th, will see players from the region compete in four separate week-long tournaments. The four titles selected for the Razer Invitational – Middle East are Call […]
Entain partners with EPIC Risk Management and CSPPA to educate about gaming harm – Esports Insider
London Stock Exchange-listed sports betting and gambling operator Entain has introduced a range of initiatives to help educate gaming and esports players in the UK and Europe about potential risks of harm. RELATED: CSPPA and EPIC Risk Management become Gambling Awareness Partners Through the company’s not-for-profit Entain Foundation, the operator is working with a number […]
BLAST names WePlay Esports as CIS broadcast partner – Esports Insider
CS:GO esports tournament series BLAST Premier has announced a partnership with media holding company and esports tournament organiser WePlay Esports. The two-year deal will see WePlay Esports broadcast BLAST’s global CS:GO tournament series exclusively in the Commonwealth of Independent States (CIS) region. RELATED: BLAST Premier extends DouYu media rights partnership According to the release, WePlay […]