Pizza chain Pizza Hut has been named as the official marketing partner for Twitch Rivals North America. As a result of the collaboration, Pizza Hut will bring back its live gaming series Friday Night Bites as a monthly live stream on Twitch. RELATED: Doritos teams up with Twitch Rivals Europe According to the release, the […]
Australian Esports Organization ORDER Appoints New Chief Development Officer – The Esports Observer
Former Team Liquid staffer Ryan Nejmanowski has joined Australian esports organization ORDER as its new Chief Development Officer. Nejmanowski will oversee the company’s media and content vertical, driving creative direction for the team’s videos and other media. Nejmanowski joined Team Liquid in 2016, serving as Special Projects Lead and taking on the role of Head […]
Brazilian Free Fire Independent League NFA on its Investments and International Expansion – The Esports Observer
As Free Fire continues to dominate the mobile esports world, its PC emulation competitive scene has also gotten investments and international initiatives. The Brazilian independent esports league NFA (National Free Fire Association) is an example of how Free Fire emulation competitions are thriving, as it announced its expansion to the Latin American market through NFA […]
Esports Entertainment Group scores marketing partnership with New York Rangers – Esports Insider
Esports Entertainment Group (EEG) has been named the official esports tournament provider of NHL ice hockey organisation The New York Rangers, owned by Madison Square Garden Sports Corp (MSG Sports). As part of the deal, EEG will operate three New York Rangers-themed esports tournaments, utilizing its Esports Gaming League brand and platform. RELATED: Esports Entertainment […]
BIG Esports Prepares Esports Biz Pilot Program for Australian High School Students – The Esports Observer
Melbourne, Australia-based BIG Esports announced Monday that they nearing completion on funding approval to develop and deploy a pilot program for high school students with an entrepreneurial focus on esports in the state of Victoria. If approved, the pilot program is set to kick off in Term 4 of 2021, featuring one class of Year […]
BLAST renews, expands Douyu deal – The Esports Observer
Tournament operator BLAST has expanded its media rights deal with Chinese livestreaming service Douyu. The platform will retain its exclusive broadcast rights for the remainder of the 2021 BLAST Premier season and also gain the ability to broadcast the first-ever qualifier event to be held in China. The new event will incorporate Chinese Counter-Strike: Global […]
GamerzClass closes $2.5M seed round bringing total to $4.2M – Esports Insider
Danish esports training provider GamerzClass has completed a $2.5 million (~£1.79 million) seed round led by venture fund byFounders. Other investors include Ben Holmes, formerly of GP Index Ventures, who invested in King and Playfish, and Morten Wulf, Founder of GameAnalytics with support from existing investors Bumble Ventures and TrueSight Ventures. The seed round brings […]
Rock Entertainment and Kiswe team up to localise esports events in APAC – Esports Insider
Global interactive video company Kiswe and content distributer Rock Entertainment Holdings have announced a collaboration to localise esports tournaments for broadcast in the Asia-Pacific (APAC) region. As a result of the partnership, the 2021 VALORANT Champions Tour Stage 3 Finals – Challengers Hong Kong/ Taiwan will be broadcast live on Rock Entertainment’s Blue Ant Extreme […]
G2 Esports partners with fashion brand Ralph Lauren – Esports Insider
European organisation G2 Esports has announced a partnership with luxury fashion brand Ralph Lauren. As a result of the partnership, Ralph Lauren and G2 will launch a series of ‘digital-first’ activations on platforms such as TikTok and Twitch. Moreover, both entities will collaborate on ‘global campaigns’ and events. RELATED: Betway and G2 Esports team up […]
Fluxo announces Casas Bahia as latest sponsor – Esports Insider
Brazilian esports organisation Fluxo has announced regional retailer Casas Bahia as its new sponsor. The announcement comes after Bruno ‘Nobru’ Góes, Fluxo’s Co-founder and CEO, was appointed as the retailer’s Head Creative Of Games. RELATED: Casas Bahia names Bruno ‘Nobru’ Góes Head Creative of Games As a result of the partnership, Casas Bahia’s logo will be […]