For a long time, the esports space has fostered a consensus that esports athletes are, in fact, mental athletes. Besides exceptional gaming skills, it is their ability to perform under pressure, their reaction time and decision making that truly differentiates them from an average gamer. But with skill comes burden; the mental load of professional […]

A pool game in Brazil popularly known as ‘sinuquinha’ is expanding in the country by using strategies and even structures similar to those found in esports. The Copa Mundo da Sinuca, the fourth edition of community pool game Mundo da Sinuca, came to an end earlier this month. The event was organised in partnership with […]

Portuguese esports organisation SAW has announced a partnership with German analytics company Shikenso. As part of the deal, Shikenso will provide SAW with audience insights in an attempt to maximise sponsor exposure. RELATED: EXCEL ESPORTS partners with Shikenso Analytics According to the release, Shikenso will run its AI-based analytics on the organisation’s streaming and social […]

Esports live-odds provider Oddin.gg has entered a strategic partnership with SB22, a technology company aiming to ‘disrupt the sports betting industry’ through new solutions.  As a part of the deal, SB22 will implement Oddin.gg’s iFrame solution into its technology.  RELATED: Intema Solutions rebrands to React Gaming Group Marek Suchar, Managing Director and Co-Founder of Oddin.gg, […]

British esports organisation EXCEL ESPORTS has announced a year-long partnership with food delivery company Just Eat. Just Eat will become the official food delivery partner for the esports organisation. EXCEL and Just Eat will also work on creating content together, and Just Eat branding will feature on the jerseys of all EXCEL rosters. RELATED: EXCEL […]

Belong Gaming Arenas, a subsidiary of esports and gaming technology company Vindex, has partnered with Overwatch League franchise Houston Outlaws for the upcoming Battle for Texas Overwatch League event. As a part of the deal, Belong Gaming Arenas will set up a special gaming area at the event and outfit it with PCs and peripherals […]

Norwegian esports organisation SKADE has entered a partnership with Danish audience analytics firm Cavea. As a result of the deal, the organisation will use data to improve its commercial operations and to become ‘more data strategic’, according to a release. RELATED: YaLLa Esports partners with Cavea The organisation will utilise Cavea’s products to help understand its audience, […]

North American esports organisation Evil Geniuses has unveiled a new dedicated, full-service content studio. The studio will be led by John Jung, the organisation’s Vice President of Operations and Studio, who joined after a two-year spell at Banner Studios. RELATED: CSM named sponsorship sales agency of record for Evil Geniuses The launch of the studio comes as the […]

Sixers Innovation Lab, a venture capital fund supported by Harris Blitzer Sports and Entertainment (HBSE), has launched a second fund to support early-stage startups across the United States. The fund will focus on B2C and B2B2C companies in esports and gaming, alongside sports, media, entertainment and merchandising. RELATED: Coutts and NatWest team up to launch […]

Game developer and publisher Epic Games has announced a $2bn (~£1.5bn) round of financing involving Sony Group Corporation and KIRKBI. Epic Games said the financial injection will be used to support the company’s growth, and help advance its vision to build the metaverse. Epic Games announces $2bn in funding from Sony and KIRKBI. Image credit: […]