A variety of fan engagement tools have risen in prominence over the last few years, gone are the days where esports organisations purely rely on content to generate a fanbase. We’ve seen fan tokens, phone applications, and other unique projects utilised to garner more interest from fans. With all the buzz around ‘fan engagement’, what […]
NBA 2K League Team Hornets Venom GT Launches Commemorative NFT – The Esports Observer
Hornets Venom GT is the first NBA 2K League team to launch its own NFT. The team’s parent organization Charlotte Hornets launched its own NFT earlier this month. Both tokens will be available on the Hornets App and sold for $4.99 USD and limited to 88 pieces. The launch comes two weeks after the Hornets […]
eNASCAR renews ASUS partnership for 2021 season – Esports Insider
Gaming hardware company ASUS has renewed its partnership with eNASCAR for the remainder of the eNASCAR Coca-Cola iRacing Series. 2021 season. As part of the agreement, ASUS’s Republic of Gamers (ROG) product line will be marketed in eNASCAR’s in-race broadcasts, as well as on its social media. Moreover, a ROG-themed paint scheme will be featured on […]
Wilson named official match ball of NBA 2K League – Esports Insider
Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA. The new ball will make its debut during the first matches of the NBA 2K League on May 26th. According to the release, the […]
Panda Global Taps Anthony Delconte as Director of YouTube Channel Management – The Esports Observer
Esports organization Panda Global continues its string of non-endemic hires, bringing aboard Anthony Delconte as director of YouTube channel management. The move highlights Panda’s recent focus on growth in the area of content creation. Delconte previously served as manager of video & audience growth for CNBC, focused on its CNBC Digital vertical, holding that role […]
Betway strengthens presence in Brazil with FURIA partnership – Esports Insider
Online bookmaker Betway has announced a partnership with Brazilian esports organisation FURIA. Through this partnership, fans can anticipate international cross collaborations, including content and activations across BetwayTV, the bookmaker’s streaming platform. Moreover, FURIA will receive access to Betway’s partners in Brazil and globally. RELATED: Betway expands MIBR partnership, joins forces with female CS:GO team Betway […]
Esports Entertainment Group Now Official Esports Tournament Platform of Cleveland Cavs – The Esports Observer
The Esports Entertainment Group and the NBA’s Cleveland Cavaliers have come together in announcing a multi-year partnership that sees EEG become the team’s esports tournament platform provider. As part of the multi-year deal, EEG will facilitate three co-branded tournaments annually for the Cavaliers utilizing its Esports Gaming League platform. Financial details of the partnership were […]
Esports Ent Group inks partnership with Cleveland Cavaliers – Esports Insider
NASDAQ-listed gambling operator Esports Entertainment Group (EEG) has announced a multi-year partnership with the Cleveland Cavaliers to serve as the NBA franchise’s official esports tournament platform provider. As a result, EEG will operate three co-branded esports events annually for the Cavaliers through its tournament platform, Esports Gaming League (EGL), which the firm acquired in January. […]
LCS Names ESPAT AI Official Photo Distribution Partner – The Esports Observer
Riot Games will announce Wednesday that the League of Legends Championship Series (LCS) has partnered with gaming and esports digital media licensing platform ESPAT AI. Financial terms of this multi-year partnership were not disclosed. Under the terms of this new partnership, ESPAT AI will serve as the official photo distribution partner for the LCS starting […]
Magnum pens deal with LVP Superliga League of Legends – Esports Insider
European ice cream brand Magnum Tarrinas has announced a partnership with tournament organiser Liga de Videojuegos Profesional (LVP). As a result of the deal, Magnum will sponsor the First Turret of every LVP Superliga League of Legends match from May 31st, which is when the Spanish tournament’s summer split officially begins. RELATED: MAD Lions unveils […]