Wednesday marked the eighth day in what is expected to be a three-week-long antitrust trial between Fortnite developer Epic Games and iPhone maker Apple in California. On Tuesday, the focus was on Apple’s anti-steering policies (check out this story for more details) tied to the Apple App Store which forbids advertising alternate means to purchase […]
Esports Rising 2021: Austin Ekeler – The Esports Observer
Chargers RB Austin Ekeler’s Gridiron Gaming Group activated around the NFL Draft with its second major streaming event as the company looks to merge stick-and-ball and esports interests. “It’s just an opportunity for me with these bigger events to bring people in that are in the sports world — influencers, fans — and connect them […]
Organization Hero Base Founded in Brazil With AORUS and Itaú Bank Sponsorship – The Esports Observer
Brazilian Fortnite influencer João “Flakes Power” Sampaio is founding a new content creation and esports organization named Hero Base. Initially focused exclusively on Fortnite, the organization unveiled on Thursday launches with sponsorship from Itaú, one of the main banks of the country, and GIGABYTE-owned PC gaming hardware brand AORUS. The investment in the project allows […]
CBD Brand SummaForte Taps Valorant Pro Brax as Brand Ambassador – The Esports Observer
Cannabidiol brand SummaForte has entered the esports space with the signing of Valorant pro and TSM player Braxton “Brax” Pierce. Pierce will utilize SummaForte products as part of his training regimen. He also appeared in a promotional video on SummaForte’s social media channels. SummaForte is the latest in a growing list of brands emphasizing health […]
NRG, CMG.Asia Launch NRG Asia, Acquire VCS Champions GAM Esports – The Esports Observer
North American esports organization NRG Esports has joined forces with Vietnamese fitness, lifestyle, and entertainment company CMG.ASIA to launch a new esports management and media company based in Southeast Asia. The new entity, called NRG Asia, has acquired professional Vietnamese League of Legends team and current regional champion GAM Esports from Singapore-based Yup.gg. The new […]
HyperX Renews Sponsorship Deal With Pokimane – The Esports Observer
HyperX announced Wednesday that it has renewed its sponsorship deal with popular variety streamer Imane “Pokimane” Anis. Financial terms of the deal were not disclosed. Under the terms of the renewed sponsorship, Anis will use HyperX gaming headsets, keyboards, mice, and mouse pads exclusively during her streams and take part in other marketing initiatives. Anis […]
GEF to Host Flagship Global Esports Games in Singapore, Istanbul, and Riyadh for Next Three Years – The Esports Observer
Singapore-based Global Esports Federation (GEF) revealed Tuesday that Singapore, Istanbul, and Riyadh will be the first three hosting cities for its flagship multi-title esports tournament Global Esports Games (GEG) for the next three years (2021, 2022, 2023), respectively. GEF unveiled that each year’s GEG will be held in December, and “convene the world in a […]
Twitch Partners With NBC Olympics to Provide Live Event Content – The Esports Observer
Livestreaming platform Twitch will become part of NBC’s Olympic content and coverage plan in a new partnership. Twitch will produce live content in the lead up to the games and throughout the event. According to a release, the partnership will emphasize “unique programming tailored to the Twitch community, including highlight studio shows, game-ified pre-Olympic activations, […]
e.l.f. Cosmetics Launches New Initiative and Twitch Channel to Support Female Content Creators – The Esports Observer
e.l.f. Cosmetics will officially launch a Twitch channel and a new initiative aimed at empowering and supporting female gamers called “e.l.f. You” on Sunday. The cosmetics company will host a launch event for both its Twitch channel and the new initiative with the help of streamers Autumn Rhodes, Australian Fortnite and variety streamer Kathleen “Loserfruit” […]
Esports Rising 2021 Recap: Naz Aletaha – The Esports Observer
Mobile esports already are very popular in the East and, while they haven’t become too prevalent yet in the West, Riot Games Head of Global Esports Partnerships & Business Development Naz Aletaha said her company’s “promise is to make it a global sport.” Riot Games initially released its third mobile title, “League of Legends: Wild […]