Belgian esports organisation KRC Genk Esports has announced a partnership with gaming peripherals brand Razer.
The deal will see the organisation exclusively use Razer products in training sessions, as well as in competitive matches. This includes audio and broadcasting equipment, console products, systems and chairs.
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As a part of the deal, officially licensed KRC Genk designs are planned to be launched on the Razer Customs page later this year. According to the release, fans will be able to use these designs to create and buy personalised Razer peripherals.
Moreover, KRC Genk will also participate in Razer’s recently announced ‘Champions Start from Within’ wellness campaign, providing the organisation with access to a variety of tools and mental health coaches.
Bram Bartels, Head of Esports at KRC Genk Esports, commented: “Mental and physical welfare are key to perform at the highest levels in traditional sports. And this plays a big part in esports as well. WithRazer’s health and wellness campaign we see big symbiosis.
“It’s a win-win situation. With the help of Razer, we will arm our esports players with all the tools and resources they need to take care of themselves, so they’ll always be at their best when taking on the competition, while our esports players will bring valuable feedback into the development of new Razer esports gear.”
The organisation will also be a part of the research and development process for new Razer equipment. This includes collecting feedback from KRC Genk esports athletes in order to improve Razer’s product.
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Yann Salsedo, Head of Esports (EMEA) at Razer, stated: “The KRC Genk partnership is really exciting for everyone involved and esports as a whole, as we now have another traditional sports club embracing the world of esports.
“Bringing together one of the most successful clubs from traditional sports in Belgium and the biggest brand in esports, the KRC Genk and Razer partnership will demonstrate how closely traditional sports and esports are connected. Together we will take esports to new heights by combining our high-performance esports gear with the KRC’s well developed expertise in traditional sports, taking their players to new levels of performance and success.”
Esports Insider says: KRC Genk Esports was formed in 2020 when Belgian Pro League football club KRC Genk created its own esports division. Although there hasn’t been much news since the formation, this deal indicates its intention to further establish itself in the scene. For Razer, this marks the first time signing in the Benelux region, with the partnership being an example of its persistent support for esports across the globe.
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