Esports and gaming peripherals manufacturer Razer has signed a multi-year partnership with American esports company Envy Gaming.
The partnership will include multiple Envy teams and properties including OpTic Texas, OpTic Halo, OpTic VALORANT, Envy Rocket League and the Dallas Fuel. Razer will also work with the company’s content creators and collaborate on in-person activations with all teams and brands under the Envy Gaming portfolio.
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The details of the length and financial aspects of the partnership were not disclosed, however, the two parties did imply that the scale of this partnership is going to be larger than usual peripheral deals.
Envy Gaming explained in a release: “Future activations will extend across digital and physical properties, and include potential further Razer content integrations of creator-led streams including OpTic Warzone tournaments, exclusive product drops, creator appearances at RazerStore locations, and more. ”
As a part of the deal, Razer branding will be featured on the jerseys of all OpTic and Envy teams across a number of esports titles. Razer will also be the sole brand featured on the Call of Duty League in-game operator skin for OpTic Texas, which is shown during match broadcasts.
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Finally, Razer’s research and development offices will be helped by the professional players from OpTic and Envy teams. The players will aid in developing the ‘next generation of gaming and esports peripherals’, Razer noted in a release.
Esports Insider says: This partnership includes much more than just branded jerseys. Razer and Envy have decided to cooperate on multiple levels and create a large-scale partnership uncommonly seen in esports. It’ll be interesting to see exactly how much of Razer’s branding will be integrated into Envy and OpTic.
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