Get ready to catch them all…or at least wear them all. Japanese fashion brand A Bathing Ape has announced its latest collaboration and it is with the popular franchise Pokemon. The two brands have teamed up to bring an assortment of Poke-inspired pieces in the iconic BABY MILO style to fans. The new line, which consists of a variety of shirts for women, men, and children, as well as a Pikachu-themed hoodie, keychain, and tote bag, will launch on Saturday, October 31.
A Bathing Ape (BAPE) is a brand known for its collaborations with famous pop-culture brands and companies. They first teased this upcoming collaboration by tweeting out a short video highlighting the Kanto starter Pokemon (Bulbasaur, Charmander, Pikachu, Squirtle), as well as some other familiar faces (Jigglypuff, Eevee, Gengar) drawn in the signature BABY MILO style.
Then the full announcement came with the reveal of the entire Pokemon BABY MILO collection. The collection showcases many of the iconic Pokemon but places an emphasis on Pikachu. In fact, you can even nab a yellow Pikachu-inspired hoodie complete with the iconic yellow color and pointed ears. This focus is not surprising as the yellow rodent-like creature has become the face of the brand and definitely one of the more popular in the series.
This is not the first time that Pokemon has inspired a fashion brand and surely won’t be the last. In fact, fashion and gaming collaborations seem to be happening more and more, especially after this year saw fashion brands and designers come up with new ways of reaching consumers amid quarantine.
If you want to grab any of the pieces from the Pokemon BABY MILO collection make sure you snag them when they are made available either through A Bathing Ape location or on their web-store as this is a capsule collection that won’t be around for long.
For the latest Pokemon news, see here for how the latest DLC is breaking the game. Meanwhile, Pokemon Go is celebrating the cartoon with a new event.
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