Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Salesforce today announced new features designed to help companies transform their organizations for digital sales during the pandemic and in a post-pandemic world. Beginning this week, following new AI-powered account-based marketing tools, Sales Cloud 360 is gaining Einstein Conversation Insights, […]
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Salesforce intros new AI-powered account-based marketing tools
Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Salesforce today unveiled new AI-powered account-based marketing (ABM) capabilities within Salesforce Digital 360 designed to help sales teams scale their campaigns. Einstein Key Accounts Identification analyzes engagement-based buying signals and customer characteristics to identify the accounts most likely to make […]