Studies analyzing the behavior of gamers who buy loot boxes conclude that there is “robust evidence” that the microtransactions are “structurally and psychologically akin to gambling.” In a complication of 13 reports all but one of them found this link, which also suggests that a third of those spending the most on loot boxes are classed as […]
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EA Advertises Loot Boxes In Childrens’ Toy Catalogue
EA is under fire for advertising FIFA loot boxes in a toy magazine for children. The advertisement, which appears in the catalogue for Smyths Toys, lists a four-step guide to opening up packs in FIFA: Ultimate Team. Step 1 – Start playing Ultimate Team Step 2 – Use FIFA Points to open packs Step 3 […]