London-based esports organization EXCEL Esports has partnered with Spanish confectionery company Perfetti van Melle’s Chupa Chups brand. Financial terms of the deal were not disclosed. Chupa Chups becomes the “official candy partner” of EXCEL’s League of Legends European Championship (LEC) team and will work closely with the organization to create a content series called “Sweet […]
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EXCEL ESPORTS announces Chupa Chups partnership – Esports Insider
UK-based esports organisation EXCEL ESPORTS has announced a partnership with Spanish lollipop brand Chupa Chups. As part of the deal, Chupa Chups will become the official candy partner of EXCEL’s League of Legends roster. RELATED: EXCEL ESPORTS unveils Tottenham Hotspur player Dele Alli as global ambassador The partnership will see the two parties collaborate on an original content […]
Vodafone Giants picks up Chupa Chups partnership
Spanish lollipop brand Chupa Chups has announced the sponsorship of Vodafone Giants, marking the brand’s first foray into esports. The partnership is designed to convey a message “full of excitement and fun” to the gaming community, as Chupa Chups seeks to “continue exploring new territories to reach its consumers,” according to a release. RELATED: Font Vella sponsors […]