MadHive signs $100M deal with SADA for Google Cloud

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Enterprise video ad platform provider MadHive revealed yesterday that it has signed a $100 million deal with SADA, a global business and technology consultancy, to significantly expand its use of Google Cloud Platform. MadHive provides a unified video ad software […]

Nvidia’s $40B Arm deal hinges on European regulators

Elevate your enterprise data technology and strategy at Transform 2021. (Reuters) — Nvidia may not be able to meet a March 2022 deadline for closing its $40 billion acquisition of British chip technology firm Arm due to European regulators’ reluctance to consider the case until after the summer holidays, people familiar with the matter told […]

Magnum pens deal with LVP Superliga League of Legends – Esports Insider

European ice cream brand Magnum Tarrinas has announced a partnership with tournament organiser Liga de Videojuegos Profesional (LVP).  As a result of the deal, Magnum will sponsor the First Turret of every LVP Superliga League of Legends match from May 31st, which is when the Spanish tournament’s summer split officially begins. RELATED: MAD Lions unveils […]

HyperX Renews Sponsorship Deal With Pokimane – The Esports Observer

HyperX announced Wednesday that it has renewed its sponsorship deal with popular variety streamer Imane “Pokimane” Anis. Financial terms of the deal were not disclosed. Under the terms of the renewed sponsorship, Anis will use HyperX gaming headsets, keyboards, mice, and mouse pads exclusively during her streams and take part in other marketing initiatives.  Anis […]

Borderlands 3 Exclusivity Deal Did A Lot For The Epic Games Store

More and more documents are coming out of the Apple vs Epic lawsuit that got started on Monday. The latest shows just how much Epic paid Take-Two Interactive to make Borderlands 3 exclusive on the Epic Games Store. GamesDiscoverCo founder Simon Carless uploaded this image showing how much Epic paid Take-Two for its exclusive arrangement. […]

BIG Clan renews deal with Betway – Esports Insider

Online bookmaker Betway has announced it has renewed its sponsorship deal with Berlin International Gaming (BIG). The deal will see the bookmaker continue to support the German org, while the players will “continue to champion responsible betting.” RELATED: Betway targets Brazilian market with Betway Squad launch The sponsorship between the two parties was first established in 2019, when […]

NHL Announces Multi-Year Deal with DreamHack Sports Games

The NHL has tapped DreamHack Sports Games to operate live and online esports competitions and events for its NHL Gaming World Championship brand in a multi-year deal. In addition to operating events and livestream coverage, DreamHack Sports Games will collaborate with the NHL to approach new sponsors.  NHL Gaming has historically focused on established NHL […]