Categories
News

Verstappen dominates second pro-driver Redline Esports event

Formula 1 star Max Verstappen won both races in the second round of Team Redline’s Esports series for real-life drivers at the virtual Catalunya circuit.

Redline’s Real Racers Never Quit series brings together over 40 professional racing drivers on simulator title iRacing. 

Championship leader Verstappen took lights-to-flag victories in both 12-lap races in GTE machinery and went unchallenged all event-long. For race one he was joined on the front-row by fellow-F1 star Lando Norris, who he collided with in the previous round on Monday.

Verstappen bolted away after the rolling start while Norris dropped behind 2019 Porsche Supercup runner-up Ayhancan Guven into third place. 

However, Norris missed his braking point at Turn 10 and ended up punting Guven off into a spin and down the field. Norris respectfully slowed down and dropped behind Guven as a self-punishment, but not before ex-Formula E racer Tom Dillmann was also able to sneak past. 

The 20-year-old British driver re-passed Dillmann and got back ahead of Guven, who collided with reigning ADAC GT Masters champion Kelvin van der Linde at the final chicane and gave back the position. Verstappen took the race one victory by 9.6 seconds ahead of Porsche Supercup race winner Larry ten Voorde and former DTM driver Daniel Juncadella. 

Norris completed the top four but was unable to take part in the second race after disconnecting from the server. 

Verstappen beat Voorde to the race two win by 4.5s. Guven enjoyed a much cleaner second race to pick up his first podium in the series. 

Current Formula E championship leader Antonio Felix da Costa endured a tough round. He spun in both races, finishing the races in 16th and 21st respectively. 

Related video

Source: Read Full Article

Categories
News

Nintendo dominates gaming industry TV advertising in February

After the usual post-Christmas lull in TV advertising, the gaming industry — with Nintendo in the lead — came back big in February with an estimated outlay of $12 million, nearly twice January’s spend.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend.

Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million). Fox, Adult Swim, and Comedy Central were three of the networks with the biggest spend, while top programming included the Super Bowl, South Park, and American Dad.

Second place goes to GameFly.com with an estimated spend of $352,829 on five spots that aired 392 times, resulting in 31.9 million TV ad impressions. The commercial with the biggest outlay (est. $222,582) was “The Noon Train: Kids.” GameFly prioritized spend across programs including Alvinnn!!! and the Chipmunks, South Park, and It’s Pony, and on networks such as Nick Toons, Teen Nick, and Comedy Central.

At No. 3: Xbox, with an estimated spend of $131,060 on three ads that aired 105 times, generating 8.1 million TV ad impressions. “Accolades Trailer,” promoting NBA 2K20, was the top spot with an estimated outlay of $80,678. Xbox prioritized spend on sports programming such as the NBA, Motocross Racing, and the NBA’s All-Star Game’s Dunk Contest, and across networks including NBA TV, NBC Sports, and truTV.

Bethesda Softworks takes fourth place with an estimated outlay of $65,780 on a single ad for Doom Eternal, “What Is Eternal?,” that ran 38 times, resulting in nearly 7 million impressions. Comedy Central, AMC, and Adult Swim were three of the top networks for spend, while programs with high outlays included South Park, My Hero Academia, and The Walking Dead.

2K Games rounds out the ranking with an estimated spend of $51,520 on two airings of “Accolades,” which generated 2.2 million TV ad impressions. It’s worth noting that this game was also promoted by Xbox, with a slightly different creative version and branding. 2K Games’ version aired solely during the NBA on TNT.

For more about iSpot’s attention and conversion analytics, visit iSpot.tv.

Source: Read Full Article