Daily fantasy sports operator PrizePicks has entered into a strategic partnership with Atlanta-based esports organization Ghost Gaming. The partnership will aim to “establish a dominant hub of fantasy sports and esports in the southeast.” PrizePicks previously signed similar deals with the Atlanta Braves and Miami Marlins MLB franchises this summer. Ghost Gaming was acquired by […]
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LA Kings, LA Galaxy enter deal with Esports Entertainment Group – Esports Insider
Malta-based gambling firm Esports Entertainment Group (EEG) has been named the official esports tournament provider of the LA Kings and LA Galaxy. Under the terms of the agreement, EEG will host branded tournaments for the LA Kings and LA Galaxy via online tournament provider Esports Gaming League (EGL), which the company announced its intention to […]
GameStop And Microsoft Enter Multi-Year Partnership
In a move that’s definitely going to turn some heads, GameStop announced a “multi-year strategic partnership” with Microsoft. Yet before speculation goes too wild, the deal mostly seems to be on the business end of things. GameStop is poised to incorporate much of Microsoft’s office infrastructure to its retail operations, but little mention was made […]
ESL, DreamHack Enter Three-Year Twitch Broadcast Partnership
Both ESL and DreamHack, the two esports businesses owned by Swedish parent company Modern Times Group, have just announced a three-year long partnership with Twitch. ESL is the oldest still-operational esports business in the world as well as the world’s largest. DreamHack is likewise a long-running company that has gone through a series iterations, beginning as […]
World Rally Championship enters multi-year deal with Fanatec
The World Rally Championship (WRC) has entered a multi-year partnership with simulation racing hardware manufacturer Fanatec. The agreement will see the manufacturer become the official partner of all esports activities from the World Rally Championship. RELATED: Fanatec become official sponsor and supplier of F1 Esports Series They have already collaborated with each other in 2020, with Fanatec providing […]