Online eyewear retailer Zenni has announced a partnership with Beasley Esports-owned Rocket League team AXLE-R8. As a result of the deal, the retailer’s logo will appear on the team’s jersey and on broadcasts hosted by Beasley Esports. RELATED: Zenni unveiled as official eyewear partner of the Call of Duty League AXLE-R8 was founded through ‘The Search’, a talent […]
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Ghost Gaming enters partnership with G FUEL – Esports Insider
North American esports organisation Ghost Gaming has entered into a partnership with energy drinks brand G FUEL. The deal will see G FUEL become the organisation’s exclusive energy drink partner. RELATED: Tribe Gaming renews G FUEL partnership As a result of the partnership, G FUEL’s logo will be displayed on the jerseys of Ghost’s Rocket League, […]
Esports Player League enters partnership with Warner Music Asia – Esports Insider
Online tournament platform Esports Player League (ESPL) has announced a partnership with record label Warner Music Asia. As a result of the deal, Warner Music Asia has become the platform’s exclusive music partner. Moreover, ESPL will be able to embed music owned by the record label into its platform. RELATED: Astralis launches initiative with Universal Music […]
Toronto Ultra enters exclusive partnership with Jack Link's – Esports Insider
OverActive Media‘s Call of Duty League franchise Toronto Ultra has entered into an exclusive partnership with North American snack company Jack Link’s. The deal will see the snack company become the ‘official meat partner’ of Toronto Ultra. Additionally, Jack Link’s will be featured on the franchise’s social media graphics alongside being the named partner of a tournament that will […]
ASTRO Gaming enters multi-year deal with Andbox – Esports Insider
New York-based esports organisation Andbox has entered into a partnership with audio peripherals manufacturer ASTRO Gaming. The multi-year deal will see the manufacturer become the official audio partner of Andbox’s Call of Duty League (CDL) franchise New York Subliners, Overwatch League (OWL) franchise New York Excelsior and the organisation’s VALORANT roster. RELATED: David Levy joins Andbox as investor and chairman of […]
MAD Lions enters exclusive partnership with ESPAT – Esports Insider
OverActive Media‘s Spanish esports brand MAD Lions has entered into an exclusive partnership with digital media licensing provider ESPAT. The deal will see the brand provide a range of digital media assets on ESPAT’s licensing platform. RELATED: MAD Lions partners with Crown Esports Nutrition MAD Lions becomes the latest organisation to join forces with ESPAT, following the likes of […]
Triumph Esports enters partnership with HyperX – Esports Insider
North American organisation Triumph Esports has announced it has entered a partnership with peripherals manufacturer HyperX. As a result of the agreement, HyperX will provide a range of equipment to Triumph’s rosters. RELATED: HyperX adds Valkyrae, Deft to brand ambassador programme HyperX is the third partner to join the organisation, with the likes of Respawn Products and gaming supplement company ADVANCED […]
IBM enters esports, Team Vitality opens facility in Stade de France | ESI Digest #13
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. This week on ESI Digest, we cover Team Vitality’s new facility in Stade de […]
Astrails Group enters commercial partnership with Cavea – Esports Insider
Danish organisation Astralis Group has entered a commercial partnership with sponsorship and analytics firm Cavea for an undisclosed term. The deal will see Cavea provide social media analytics across all of Astralis’ media channels. RELATED: Fnatic enters commercial partnership with Cavea Astralis joins the likes of Swedish organisation Ninjas in Pyjamas, British organisations Fnatic and Excel Esports, and tournament […]
IBM enters esports with Overwatch League data and sponsorship deal
Global technology and data services firm IBM has entered into an analytics and sponsorship deal with Overwatch League, which runs through the 2022 season. The deal is IBM’s first foray into esports and kicks off with the company presenting this weekend’s in-progress Overwatch League Grand Finals competition. RELATED: Data startup PandaScore raises €5 million Series A […]