BLAST names WePlay Esports as CIS broadcast partner – Esports Insider

CS:GO esports tournament series BLAST Premier has announced a partnership with media holding company and esports tournament organiser WePlay Esports. The two-year deal will see WePlay Esports broadcast BLAST’s global CS:GO tournament series exclusively in the Commonwealth of Independent States (CIS) region. RELATED: BLAST Premier extends DouYu media rights partnership According to the release, WePlay […]

H20 Esports Campus and Pathé Theaters debut Go!Gaming joint venture – Esports Insider

Netherlands-based gaming centre H20 Esports Campus and Dutch cinema group Pathé Theaters have announced a new joint venture to bring gaming concepts into cinemas around the Netherlands. The new initiative, called Go!Gaming, will offer cinema-goers access to game consoles and PCs installed in Pathé lobbies around the Netherlands starting Q3 2021. RELATED: Top LATAM and Brazilian […]

EXCEL ESPORTS raises €20m through investment round – Esports Insider

British Esports organisation EXCEL ESPORTS has completed a €20m (~£17m) investment round to fund its expansion and new headquarters. The round, which was first reported by Sky News, was led by investment firm JRJ Group. The company previously acquired a majority shareholding in EXCEL in 2018 alongside TOMS Capital LLC. RELATED: EXCEL ESPORTS partners with AndaSeat […]

G2 Esports partners with fashion brand Ralph Lauren – Esports Insider

European organisation G2 Esports has announced a partnership with luxury fashion brand Ralph Lauren. As a result of the partnership, Ralph Lauren and G2 will launch a series of ‘digital-first’ activations on platforms such as TikTok and Twitch. Moreover, both entities will collaborate on ‘global campaigns’ and events. RELATED: Betway and G2 Esports team up […]

Nuvei: Enhancing esports investments – Esports Insider

For years, traditional sponsorship deals have mostly been fairly simple. Brands have tended to pay organisations for promotion, with team jerseys being the hottest spot for logo placement, usually taken by the biggest fish. Compared to advertisements, there’s barely any difference.  In the esports industry, sponsorship is the major source of revenue for most businesses, […]