Fluxo Esports partners with Razer Gold and TNT for LBFF season – Esports Insider

Brazilian organisation Fluxo Esports has announced two partners for its 2021 LBFF (Liga Brasileira de Free Fire) season. The organisation has revealed that peripherals brand Razer and energy drink firm TNT have been added to Fluxo Esports’ commercial portfolio as sponsors.  RELATED:  FURIA announces Red Bull as latest sponsor Founded by Bruno “nobru” Góes and Lúcio “Cerol” […]

Esports movers and shakers in February 2021 – Esports Insider

Each month, Esports Insider curates a list of the industry’s key personnel changes. Here we have compiled February’s most notable movers and shakers. To read more about a story, click the corresponding link in the title. February highlight Professional gamers are more than just athletes, and through esports are developing careers beyond playing. EVOS Esports […]

EVOS Esports appoints former player Stefan Chong as Business Development Lead – Esports Insider

Southeast Asian organisation EVOS Esports has appointed former player Stefan ‘EVOS.Soul’ Chong as its new Business Development Lead in Singapore. Chong will be responsible for engaging with stakeholders from various sectors in the region, such as brands, government agencies, and Mobile Legends: Bang Bang (MLBB) publisher MOONTON Games.  RELATED: Yamaha Generation 125 announced as EVOS […]

Riot Unveils Valorant Esports Initiative for Marginalized Genders

Riot Games has unveiled the Valorant Champions Tour Game Changers – a competition series designed to promote esports opportunities for women and other marginalized genders. The program will be divided into two initiatives. The Game Changers Series will operate similar to 2020’s Ignition Series with Riot spotlighting regional tournaments and elevating them to top tier […]

Volvic and BIG Extend Esports Partnership After Eight Months

German esports organization Berlin International Gaming (BIG) announced that it has extended its partnership with Danone Group’s French mineral water brand Volvic. The two brands initially started working together in June last year. While BIG did not disclose the financial details of the partnership, the organization told The Esports Observer that the partnership is planned […]

OFFSET Esports partners with noblechairs – Esports Insider

Portuguese esports organisation OFFSET Esports has renewed its partnership with German brand noblechairs for 2021. Details of the agreement have not been disclosed. RELATED: OFFSET Esports announces partnership with TSUNAMI The companies last renewed their partnership in July 2020. Earlier this month, OFFSET announced a partnership with technological solutions brand TSUNAMI. OFFSET offers its partners brand […]

Gravity Road launches esports and gaming marketing practice – Esports Insider

London-based creative company Gravity Road has announced the launch of its gaming and esports marketing practice, which is to be primarily operated from the firm’s headquarters in New York. According to the release, the move builds on the company’s experience of ‘delivering successful work for brands through gaming, esports and entertainment vehicles’. Further details of […]

PUBG Esports reveal roadmap for 2021 championships – Daily Esports

PUBG Esports laid out its plans going forward for the PUBG Global Championships, focusing on the keywords “players,” “fans” and “the global community.” Their initiative will involve greater accessibility for fans as well as efforts to show appreciation for their support of the championships. Some of these efforts involve new forms of monetization, which will […]

Danish esports organization North shuts down – Daily Esports

Danish esports organization North is ceasing operations due to fallout from the COVID-19 pandemic. The organization, which had teams in CS:GO, FIFA, and Apex Legends, announced the news with a tweet on February 5. “Today is a sad day,” the tweet read. “North Esports is no more.” Parken Sport & Entertainment, the owner of North […]

Owners Dissolve Danish Esports Organization North

The ownership group of North announced Friday that it will dissolve the Danish esports organization due to the global COVID-19 pandemic’s economic impact. North was founded in January 2017 as a joint venture by the danish entertainment company Nordisk Film and Danish football club FC København owner Parken Sport & Entertainment. Each company owns a […]