Esports company Immortals Gaming Club has hired Brad Peters as its new director of brand. Peters previously served as brand manager for game publisher Ubisoft, creators of Rainbow Six Siege. He will report to IGC VP of marketing Max Bass and focus on leading the brand direction of Immortals – the name under which IGC […]
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Former INTZ Head of Partnerships Chico Tattini Joins Gaming-Focused Agency Druid – The Esports Observer
Former Head of Partnerships of Brazilian esports organization INTZ Chico Tattini is now joining the gaming-focused marketing agency Druid as its commercial and partnership director. Tattini will now work with Druid’s clients such as LOUD and Epic Games in Brazil. Tattini played a key role in the successful commercial strategy of INTZ that included attracting sponsors […]
Vindex Hires Former Yum! Brands Exec Keith Siegner as its new CFO – The Esports Observer
Vindex will announce Wednesday that it has hired former Yum! Brands executive Keith Siegner as its new chief financial officer. Yum! Brands owns such popular restaurant franchises as KFC, Pizza Hut, and Taco Bell, and has more than 50,000 franchisees in 150 countries and territories around the world. Siegner spent nearly five years in multiple […]
FACEIT Appoints Former F1 Exec as Commercial Strategy Lead – The Esports Observer
Online competition platform and tournament organizer FACEIT has hired Giulia Zecchini as its new commercial strategy lead. Zecchini will leverage her background in data analytics to better showcase the potential value of FACEIT’s platform to brand partners. Prior to joining FACEIT, Zecchini served as the manager for the commercial business intelligence team at Formula 1. […]
Former NRG Esports Exec Joins QYOU Media – The Esports Observer
Los Angeles-based influencer marketing agency QYOU Media announced Thursday that Kyle J. Scott has joined the company as its new vice president of global partnerships. In his new role, Scott will spearhead efforts to develop global brand partnerships in “film, streaming platforms, retail, esports, and gaming.” He will report directly to Glenn Ginsburg, SVP of […]
Team Vitality Appoints Former adidas Managing Director as Co-CEO
French esports organization Team Vitality has hired former adidas Managing Director Guillaume de Monplanet as its new managing director and co-CEO. Team Vitality aims to leverage his experience in the sports and lifestyle industries as it pursues its goals of global expansion. In his eight-year tenure at adidas, Monplanet oversaw more than 700 employees while […]
Former Vampire: The Masquerade – Bloodlines 2 Studio Suffers Layoffs
Last month, Paradox Entertainment announced that it fired Hardsuit Labs from continuing to work on the upcoming Vampire: The Masquerade – Bloodlines 2 game. This month, that studio is now facing mass layoffs. The studio in Seattle has downsized tremendously following the news that Hardsuit will no longer be heading Bloodlines 2. A variety of […]
EVOS Esports appoints former player Stefan Chong as Business Development Lead – Esports Insider
Southeast Asian organisation EVOS Esports has appointed former player Stefan ‘EVOS.Soul’ Chong as its new Business Development Lead in Singapore. Chong will be responsible for engaging with stakeholders from various sectors in the region, such as brands, government agencies, and Mobile Legends: Bang Bang (MLBB) publisher MOONTON Games. RELATED: Yamaha Generation 125 announced as EVOS […]
Riot Hires Another Former Netflix Exec for Entertainment Division
Riot Games has hired Ryan Crosby as its new head of marketing and consumer products. Prior to joining Riot, Crosby worked in various marketing and public relations roles at Netflix, Hulu, Activision, Microsoft’s Xbox division, and En Masse Entertainment. Crosby joins Shauna Spenley, another former Netflix executive who was hired in December by Riot to […]
Former Accenture Digital Group CEO, Mike Sutcliff, joins mce Advisory Board
Mike will also undertake an active role as a senior advisor to mce’s Digital Transformation Readiness (DTR) initiative for global mobile operators TEL-AVIV, Israel–(BUSINESS WIRE)–January 28, 2021– mce Systems Ltd. (“mce” or the “Company“) announces that Mr. Mike Sutcliff, a former group CEO of Accenture Digital has joined mce as an Advisory Board member. This […]