When Kale Sligh, now Vice President of Marketing, first joined insurance company The General’s marketing team, they sought to get a better understanding of their customer base. “We spent a good part of the first part of my tenure here…really just getting out and talking to customers,” he told Sports Business Journal. “One thing that […]
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IOC Announces Olympic-Licensed Esports Events
Esports is one step closer to becoming an actual sport in the Olympics. The International Olympic Committee has announced that it will organize five esports events prior to the Tokyo Olympics starting in July. IOC will partner with International Sports Federations (IFs) and game publishers to create the Olympic Virtual Series (OVS). This is an […]
Activision Blizzard Catches Flack Over CEO’s $200M Bonus
Activision Blizzard CEO Bobby Kotick’s huge perk amidst the recently announced lay-off of 190 employees has received criticism from both gamers and the CtW Investment Group. CtW is not only one of Activision-Blizzard’s investors, it is also a corporate watchdog. They have the mission of holding “directors accountable for irresponsible and unethical corporate behavior”. Kotick’s […]
Team Liquid Drops Naruto Shippuden Collab Merch Line
Esports and anime, a match made in heaven. Today, prominent esports organization Team Liquid announced a new line of apparel. But this isn’t just any run-of-the-mill merch. They’ve collaborated with Naruto Shippuden, among the most popular anime series of all time. With this, TL expands on its branding crossover portfolio, adding on to the previous […]
BlizzCon 2021 Preditions, What Will Blizzard Show Off?
With the pandemic shutting down BlizzCon 2020, Blizzard decided to bring the annual event online for 2021 with BlizzConline. The two-day event will feature the normal flurry of announcements, previews, and developer panels. While full details will be revealed closer to the date of February 19-20, we thought we’d take a look at some predictions […]
Over 50 Percent Of Esports Fans Likely To Bet On Matches In The US
According to a survey by a US consumer insight group interpret, 52% of esports fans or those that “regularly follow” the scene would be likely to place a bet on a major esports event. The survey, which asked 9,000 participants about the likelihood of them betting on esports, found that 21% were neutral while the […]
Team Liquid Renews Marvel Partnership With New Apparel Collection
TL and Marvel are celebrating their partnership’s renewal with a new merch line. Today, Team Liquid and Marvel announced that their strategic partnership will continue into 2022. It started back in June of 2019 with Marvel-inspired TL jerseys and other merch, and since then, has flourished with additional jerseys and collections. In fact, it was […]
Gaming Startup Rally Cry Raises over $1 Million in Seed Funding
There are few things less predictable than huge businesses coming together for their own betterment. In this case, one of these companies gets a fresher start. On-the-rise gaming startup Rally Cry has raised $1.2 million (£979,002) in seed funding. That includes investments from founders of Blizzard Entertainment, Twitch, and Riot Games. Rally Cry is an […]
TwitchCon Amsterdam Canceled due to Coronavirus Concerns
TwitchCon Amsterdam will not be going ahead amid fears of the spread of Covid-19. Twitch has announced they’ll be cancelling their next event, TwitchCon Amsterdam, due to the fears surrounding coronavirus. The virus continues to cause problems at sporting events and gatherings across the globe; with TwitchCon Amsterdam the latest event cancelled. “…We’ve made the […]
Mogul Partners with Microsoft for Age of Empires II Asia Cup
Esports Mogul Limited has just announced that their gaming company will partner for the first time with Microsoft on tournament support for Age of Empires II Definitive Edition. Under this partnership, both Mogul and Microsoft will begin to launch a new kind of AoE II DE Branded Hub. Plus, it will launch a 12-month long […]