Influencer marketing is a topic that has gained perhaps more traction during the pandemic than any other form of promotion. Brands looked at online channels during the lockdown, and influencers welcomed them with open arms. RELATED: Esports fans twice as likely to notice outdoor ads New data from market research company YouGov shows that over […]
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Teams, Organizers, Influencers Largely Silent on BLAST’s Controversial NEOM Deal
Last week when Riot Games’ League of Legends European Championship announced it had entered into a partnership with NEOM, a planned cross-border city in the Tabuk Province of northwestern Saudi Arabia, a large section of the esports community and employees of Riot expressed outrage. With the groundswell of criticism surrounding Saudi Arabia’s record of human […]