North American esports organisation Immortals has announced a multi-year deal with off-road and street performance tires manufacturer Nitto Tire. As Immortals’s official tire for 2022, the two entities will co-develop a customised content series and engage with gaming influencers across the organisation’s League of Legends LCS franchise and VALORANT competitive teams. RELATED: Immortals Gaming Club […]
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MAD Lions signs multi-year partnership with GLS Spain – Esports Insider
OverActive Media‘s Spanish esports brand MAD Lions has announced a multi-year partnership with international parcel service provider GLS Spain. As a result of the agreement, GLS Spain has become the official logistics partner of MAD Lions’ League of Legends teams for its 2021 and 2022 seasons. RELATED: MAD Lions agrees multi-year partnership with Razer According to […]
NHL Announces Multi-Year Deal with DreamHack Sports Games
The NHL has tapped DreamHack Sports Games to operate live and online esports competitions and events for its NHL Gaming World Championship brand in a multi-year deal. In addition to operating events and livestream coverage, DreamHack Sports Games will collaborate with the NHL to approach new sponsors. NHL Gaming has historically focused on established NHL […]
Andbox Signs Multi-Year Deal With ASTRO Gaming
New York-based esports organization Andbox has signed a multi-year partnership with Logitech gaming headset brand ASTRO Gaming. The deal covers each of Andbox’s competitive esports properties, making ASTRO the official audio partner of the New York Subliners, New York Excelsior, and the Andbox esports team brand which currently fields a roster in Valorant. Players across […]
ASTRO Gaming enters multi-year deal with Andbox – Esports Insider
New York-based esports organisation Andbox has entered into a partnership with audio peripherals manufacturer ASTRO Gaming. The multi-year deal will see the manufacturer become the official audio partner of Andbox’s Call of Duty League (CDL) franchise New York Subliners, Overwatch League (OWL) franchise New York Excelsior and the organisation’s VALORANT roster. RELATED: David Levy joins Andbox as investor and chairman of […]
Fnatic enters multi-year partnership with Hisense – Esports Insider
London-based organisation Fnatic has entered a multi-year partnership with Chinese multinational white goods and electronics manufacturer Hisense. The deal will see the parties collaborate through content, including product reviews. RELATED: Fnatic appoints chairman and bolsters leadership team This isn’t the first activation for Hisense in esports – in 2017, it became the exclusive television provider for Evil Geniuses. […]