Russian car-sharing company Delimobil has become an official broadcast partner of the Dota 2 Champions League Season 4 (D2CL). As a part of the deal, Delimobil’s brand identity will be integrated into the broadcast and social networks of the event. RELATED: GG.Bet partners with RuHub Studio for OGA Dota PIT Invitational The D2CL is hosted by […]
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ESE Entertainment named marketing partner of Porsche Esports Sprint Challenge Poland – Esports Insider
Entertainment and technology company ESE Entertainment has been named as the marketing partner for the 2021 edition of the Porsche Esports Sprint Challenge Poland (PESCP). The deal will see the company provide its marketing services for the event which is organised by the Polish Automobile and Motorcycle Federation and sim racing rig manufacturer Ragnar Simulators. RELATED: ESE Entertainment […]
AGON by AOC named partner of VALORANT Champions Tour EMEA – Esports Insider
The gaming monitor brand AGON by AOC has been announced as the latest partner of the VALORANT Champions Tour (VCT) EMEA. The company will officially support the region’s competition during its Challengers Playoffs and Last Chance Qualifier stages. RELATED: TEAMS.gg expands matchmaking services to VALORANT Zeynep Gencaga, Senior Manager, Business Development and Partnerships Europe and […]
NFL player Austin Ekeler named SteelSeries ambassador – Esports Insider
Esports peripherals firm SteelSeries has announced NFL player Austin Ekeler as its latest ambassador. As a result, SteelSeries will provide its new ‘Prime’ products to Gridiron Gaming Group, Ekeler’s esports organisation that he co-founded in 2020. RELATED: FaZe Clan signs NFL quarterback Kyler Murray The Los Angeles Chargers running back is also expected to play […]
Wilson named official match ball of NBA 2K League – Esports Insider
Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA. The new ball will make its debut during the first matches of the NBA 2K League on May 26th. According to the release, the […]
Kinguin named lead sponsor for Polish CS:GO team Anonymo – Esports Insider
Gaming marketplace Kinguin has returned to the Counter-Strike: Global Offensive (CS:GO) esports scene by sponsoring new Polish organisation Anonymo. The partnership will Kinguin’s branding be featured on Anonymo jerseys. Moreover, both entities will collaborate on various activations, such as a Polish CS:GO tournament and Kinguin community events. RELATED: Ultimate Gamer agrees multi-year partnership with Kinguin As […]
VIE.bet named exclusive betting partner of cs_summit 8 – Esports Insider
VIE.bet, the esports wagering platform owned and operated by Esports Entertainment Group (EEG), has been named the exclusive betting partner of CS:GO event cs_summit 8. RELATED: Liquipedia unveils partnership with VIE.bet The partnership will see VIE.bet offer live odds and special promotions throughout the tournament. Organised by the California-based esports production company Beyond the Summit, […]
Alienware Named Title Sponsor of SMITE Pro League – The Esports Observer
Hi-Rez Studios announced Thursday that Alienware will serve as the title sponsor for season 8 of the SMITE Pro League. Financial terms of the deal were not disclosed. Under the terms of this new sponsorship, Alienware will outfit the Hi-Rez production studio and player houses with Aurora Ryzen Edition desktop PCs. All players and coaches […]
Valkyrae and CouRage named newest co-owners of 100 Thieves
Two of the team’s most popular content creators have joined its ownership group. For most fans of 100 Thieves, Valkyrae and CouRage are known as two of the most popular creators on the organization’s content team. But they can now be officially known as co-owners of the team as well. 100 Thieves CEO Nadeshot announced […]
PlayStation 5 Named Official Console of NBA 2K League
The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment to make the PlayStation 5 its official console. While the Playstation brand has partnered with esports events in the past during previous console generations, this is the first league-level partnership for the latest model. As part of the deal, the PlayStation 5 […]