Blockchain company Cudos has announced a partnership with UK-based esports organisation LDN UTD. According to the release, the partnership will primarily focus on ‘All Access Gaming’, an upcoming event set to take place on November 13th at Samsung KX. RELATED: LDN UTD launches NFT engagement campaign As part of the collaboration, Cudos and LDN UTD […]
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Fnatic and New York Tech partner on performance sleeve research – Esports Insider
European esports organisation Fnatic has announced a partnership with the New York Institute of Technology (New York Tech). According to the release, the collaboration will see both parties work together on research regarding esports performance wear. RELATED: Fnatic raises $10m and launches new crowdfunding equity campaign New York Tech’s Center for Esports Medicine will work […]
Acer expands Envy Gaming partnership – Esports Insider
North American esports organisation Envy Gaming has renewed and expanded its partnership with gaming product developer Acer. The new agreement will see Acer outfit all of the esports organisation’s competitive teams with Predator Gaming hardware. This includes Envy’s Call of Duty League franchise Dallas Empire, its Overwatch League team Dallas Fuel, and rosters competing under […]
Gaming Chair Maker Mavix Partners With OpTic Chicago
Gaming chair company Mavix announced Thursday a partnership with Call of Duty League team OpTic Chicago. Financial terms of the deal were not disclosed. Mavix will outfit OpTic players and associated personalities with the M-series of its gaming chairs and will sponsor the organization’s weekly CDL pre-show, which is set to debut at “the start […]
Born This Way Foundation Partners With Zynga To Raise Awareness Of World Mental Health Day
World Mental Health Day is on October 10, and Zynga is partnering with Born This Way Foundation to help raise awareness around the importance of mental health and the various resources available to people around the world. Words With Friends, Zynga’s popular puzzle game, will take part in the promotion by featuring the word “STAY” […]
Fnatic enters multi-year partnership with Hisense – Esports Insider
London-based organisation Fnatic has entered a multi-year partnership with Chinese multinational white goods and electronics manufacturer Hisense. The deal will see the parties collaborate through content, including product reviews. RELATED: Fnatic appoints chairman and bolsters leadership team This isn’t the first activation for Hisense in esports – in 2017, it became the exclusive television provider for Evil Geniuses. […]
Complexity Gaming renews partnership with Twitch – Esports Insider
North American organisation Complexity Gaming has renewed its exclusive partnership with Amazon-owned live streaming service Twitch. The extension will see the organisation and its content creators continue to stream content on the platform on a globally-exclusive basis, excluding China. RELATED: Jason Lake breaks down Complexity’s GameStop Performance on ESI Focus #5 Complexity Gaming has a number of streamers […]
Real Madrid bindet sich weiter an FIFA – FIFA
Real Madrid wird die nächsten Jahre weiterhin in der FIFA-Reihe erscheinen. Die Königlichen gehen eine langfristige Partnerschaft ein. Die nächsten fünf Jahre dürfen sich FIFA-Fans auf Real Madrid im Spiel freuen. Startend mit FIFA 21 geht die Periode los, in der sich die Spanier an EA Sports binden. Das ist auch ein weiteres Zeichen im […]
Global Esport Federation Partners With Commonwealth Games Federation
The Global Esports Federation (GEF) has signed an exploratory partnership with the Commonwealth Games Federation (CGF), to develop an esports strategy. At this point, it’s not clear which video game titles or planned events will become the focus of the collaboration, only that the goal was “exploring and developing athlete-centered, sport-focused initiatives and campaigns,” with […]
LLA freshens up with Axe partnership
Riot Games’ Liga Latinoamérica (LLA), the premier Latin American League of Legends competition, has announced a partnership with Axe. The agreement will see Axe, a male grooming product brand also known in select territories as Lynx, provide support for League of Legends esports in Latin America throughout the rest of 2020. RELATED: LLA extends Barracks.GG partnership through 2020 Last October, […]