Israeli game developer Plarium Games announced that it has partnered with Ukrainian esports organization Natus Vincere (NAVI) to promote its PC and freemium mobile game, RAID: Shadow Legends. Financial terms of the deal were not disclosed. The partnership was brokered by EsportQuake, a division of sports partnership agency SportQuake. Through this new partnership, Plarium Games […]
Chupa Chups Partners With EXCEL Esports
London-based esports organization EXCEL Esports has partnered with Spanish confectionery company Perfetti van Melle’s Chupa Chups brand. Financial terms of the deal were not disclosed. Chupa Chups becomes the “official candy partner” of EXCEL’s League of Legends European Championship (LEC) team and will work closely with the organization to create a content series called “Sweet […]
YouTube Star Valkyrae Partners With sweetgreen for Healthy Menu Item
American YouTuber and gaming personality Rachell “Valkyrae” Hofstetter has partnered with sweetgreen, the American restaurant chain known for creating and serving a multitude of different styles of healthy salads. She will now be the influencer behind the “Crispy Collections” menu that features “all the crunch and none of the fry.” Starting on Jan. 14, viewers […]
Reliance Jio Partners With MediaTek to Host Free Fire Tournament
Indian telecommunications and technology company Reliance Jio announced a partnership with Taiwanese electronics components manufacturer, MediaTek to host a Free Fire tournament in India with a prize pool of INR 1.25M ($17K). The 70-day tournament will be broadcast on the Jio TV app as well as YouTube and is hosted via the Jio Games platform. […]
Evil Geniuses partners with Cxmmunity to empower HBCUs – Esports Insider
North American esports organisation Evil Geniuses has announced a partnership with Cxmmunity, an Atlanta-based non-profit company focused on increasing minority participation and representation within esports. As a result of the agreement, Evil Geniuses has cemented a direct relationship with multiple student populations in historically black colleges and universities (HBCUs) across the United States. These include Morehouse College, North […]
Dignitas Partners With Digital Banking Platform Zytara
Esports organization Dignitas has announced a partnership agreement with digital banking platform Zytara. Last month, Zytara announced its plans to launch a platform aimed at gaming and esports enthusiasts which would offer tailored features and services including branded cards. This new deal with Dignitas is Zytara’s first partnership to that effect. The Dignitas-branded debit cards […]
eUnited Partners With Rise Above The Disorder for Mental Health Initiatives
North American esports organization eUnited announced a strategic partnership Wednesday with mental health advocacy group Rise Above The Disorder. Rise Above The Disorder is a 501(c)(3) non-profit organization dedicated to removing the barriers to mental health care access and affordability. Through this new partnership, eUnited will be able to offer “unabridged access” to mental health […]
Wave Esports Partners With Logitech
Vienna, Austria-based esports organization Wave Esports announced a commercial partnership with computer and video games accessories maker Logitech. Financial terms of the deal were not disclosed. In addition to an undisclosed “monetary sponsorship,” the organization said in its announcement Friday that Logitech will assist with bootcamps and other content-based projects in 2021, and will also […]
EVOO Partners With THX For Its Latest Line Of Gaming Laptops
Already having partnered with Razer and TCL, THX is continuing to solidify its place within the realm of gaming with its latest endeavor, partnering with private-label electronics brand, EVOO, for its latest line of gaming laptops. The new EVOO Gaming laptops, powered by Intel and AMD, are available now available on Amazon and range in […]
Angeles Equity Partners Appoints Paul J. Schmitz to Crenlo Engineered Cabs Board of Directors
Manufacturing Industry Veteran to Leverage Private Equity Operations Leadership Experience Rapidly Growing Fabrication, Distribution, and OEM Component Businesses LOS ANGELES–(BUSINESS WIRE)–October 27, 2020– Angeles Equity Partners, LLC (“Angeles”), a private investment firm focused on value creation through operational transformation, today announced Paul J. Schmitz has been appointed to the Board of Directors of Crenlo Engineered […]