North American esports organization NRG Esports signed a partnership agreement with digital talent management firm and production studio Shots Studios. The Los Angeles-based studio will support NRG Esports with content creation for YouTube, Instagram, and Snapchat; and non-exclusively retail NRG merchandise through its recently-launched apparel and merchandise shop, Lil Shop. The partnership marks Shots Studios’ […]
Pittsburgh Knights partners with SeolHaeOne Prince parent company APE
SeolHaeOne Prince parent company Absolute Power eSports (APE) has entered a partnership with North American organisation Pittsburgh Knights. The multi-year deal will see Pittsburgh Knights and APE “establish operations in South Korea and United States,” with the teams looking to acquire a spot in the new LCK. RELATED: FaZe Clan, NRG, Pittsburgh Knights show interest in joining LCK […]
Zynga Partners With NASCAR To Offer Exclusive Camaro ZL1 In CSR Racing 2
CSR Racing 2 will offer an exclusive Camaro ZL1 stock car in a special event in partnership with NASCAR. Zynga is having a great 2020. With everyone stuck indoors with nothing better to do, mobile gaming has really taken off. The San Francisco-based company reported a nearly 50% jump in revenue for the second quarter […]
DoorDash Partners With NBA, WNBA, and NBA 2K League
DoorDash announced Monday a multiyear marketing partnership with the National Basketball Association that sees the meal delivery service named the “official on-demand delivery platform of the NBA, WNBA, and NBA 2K League. The partnership will be front-and-center starting today with the 2020 NBA Playoffs. DoorDash will also serve as the presenting partner of the NBA […]
The Gaming Stadium partners with Daily Hive for new esports series – Daily Esports
Canada-based Esports center The Gaming Stadium has teamed up with Daily Hive for a new esports signature series. Daily Hive, known as western Canada’s largest online-only publication, will kick off the series with a Valorant tournament. The games will run from August 22 – 23, with a $2,000 CAD prize pool. Both companies hope to […]
VY Esports Partners With GameStop and UPROXX in Entertainment Platform Launch
Global gaming and esports company VY Esports has launched a cultural and entertainment platform called EDGE. EDGE, an acronym for ”Experiential Development for Gaming and Esports,” is designed to create and connect “communities of casual gamers.” Partnering with GameStop, UPROXX, and presenting sponsor American Eagle, the premiere event for the platform will debut July 25 […]
JingDong Gaming Partners With Sony China
Chinese esports organization JingDong Gaming (JDG) has signed a strategic partnership deal with Sony China that will see the esports organization promote Sony TVs. In addition, Sony’s logo will be featured on JDG team jerseys. Financial terms of the deal were not disclosed. JDG is one of the top-performing teams in China’s League of Legends […]
Niko Partners: China is finally embarcing consoles
China’s console and TV games market is expected to grow from $997 million in 2019 to $2.15 billion in revenue by 2024, according to market researcher Niko Partners. The combined Chinese console game market includes gray market revenue of hardware and software alongside legal sales, Niko said. The gray market includes consoles that are designated […]
Secretlab partners with Team Liquid for a StarLeague 5 contest
Secretlab has announced a collaboration with Team Liquid to support the return of StarLeague 5 (TSL5). This announcement comes after the launch of their Team Liquid Edition gaming chair, where proceeds went to charity. Now, Secretlab and Team Liquid will also hold a special contest, giving the winner their special edition gaming chair. They will […]
Enthusiast Gaming partners with ZHU to host live concert
Enthusiast Gaming has announced a content creation partnership with American electronic artist ZHU. The two will collaborate to promote ZHU’s new single, “ONLY.” This will be done through a global live concert featuring the artist, along with participation from the Luminosity Gaming Fortnite House and streamer Harley “MrFreshAsian” Fresh. To view this video please enable […]