Esports organisation FaZe Clan has today agreed a partnership with fantasy sports company DraftKings Inc., the two parties announced in a release. The deal will see DraftKings become the ‘Official Sports Betting, iGaming, Daily Fantasy and Free-to-Play Partner’ of FaZe Clan. The two brands will cooperate on a series of content activations featuring FaZe’s content […]
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Former INTZ Head of Partnerships Chico Tattini Joins Gaming-Focused Agency Druid – The Esports Observer
Former Head of Partnerships of Brazilian esports organization INTZ Chico Tattini is now joining the gaming-focused marketing agency Druid as its commercial and partnership director. Tattini will now work with Druid’s clients such as LOUD and Epic Games in Brazil. Tattini played a key role in the successful commercial strategy of INTZ that included attracting sponsors […]
eNASCAR renews ASUS partnership for 2021 season – Esports Insider
Gaming hardware company ASUS has renewed its partnership with eNASCAR for the remainder of the eNASCAR Coca-Cola iRacing Series. 2021 season. As part of the agreement, ASUS’s Republic of Gamers (ROG) product line will be marketed in eNASCAR’s in-race broadcasts, as well as on its social media. Moreover, a ROG-themed paint scheme will be featured on […]
Ghost Gaming enters partnership with G FUEL – Esports Insider
North American esports organisation Ghost Gaming has entered into a partnership with energy drinks brand G FUEL. The deal will see G FUEL become the organisation’s exclusive energy drink partner. RELATED: Tribe Gaming renews G FUEL partnership As a result of the partnership, G FUEL’s logo will be displayed on the jerseys of Ghost’s Rocket League, […]
ONE Esports unveils partnerships with Foodpanda, Tinder, TikTok, and Shopee – Esports Insider
ONE Esports, the esports venture of sports media company ONE Championship, has announced strategic partnerships with grocery delivery platform Foodpanda, Tinder, TikTok, and e-commerce firm Shopee. As a result of the agreements, the brands will collaborate with ONE Esports to promote the ONE Esports Dota 2 Singapore Major Presented by PGL. RELATED: ONE Esports and […]
Zaxby's renews partnership with Florida Mayhem; adds Florida Mutineers – Esports Insider
American restaurant chain Zaxby’s has renewed its partnership with Misfits Gaming Group’s (MGG) Florida Mayhem, the official representative of Florida in the Overwatch League. The chain will also be doubling down on its commitment to esports, as Zaxby’s expands the partnership to include MGG’s Call of Duty League franchise the Florida Mutineers. RELATED: Houston Outlaws feasts with Zaxby’s partnership […]
APE Signs Strategic Partnership With Pittsburgh Knights for LCK
Seoul-based esports organization Absolute Power eSports (APE) announced a multi-year strategic partnership agreement with the Pittsburgh Knights. APE and the Knights signed a memorandum of understanding (MOU) in June to create a strategic partnership and establish operations in South Korea and the United States to promote APE’s League of Legends Champions Korea (LCK) team. The Knights […]