Digital media and entertainment production company Wisdom Gaming has renewed its existing partnership with video game publisher Riot Games. As a result of the renewal, the company will produce and organise the upcoming North American Teamfight Tactics (TFT) circuit. RELATED: Wisdom Gaming to debut esports broadcast studio at Mall of America Alongside organising TFT’s ‘Gizmos & Gadgets’ […]
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Zenni enters partnership with AXLE-R8 – Esports Insider
Online eyewear retailer Zenni has announced a partnership with Beasley Esports-owned Rocket League team AXLE-R8. As a result of the deal, the retailer’s logo will appear on the team’s jersey and on broadcasts hosted by Beasley Esports. RELATED: Zenni unveiled as official eyewear partner of the Call of Duty League AXLE-R8 was founded through ‘The Search’, a talent […]
Gameplan unveils partnership with XP League – Esports Insider
Esports and education management platform Gameplan has announced a partnership with North American youth esports league XP League. As a result, the league will provide its franchisees with a range of educational content through the management platform. RELATED: Team Flash partners with XCL Education for SEA esports programme Alongside the educational resources, coaches of XP League […]
Step announces partnership with Bugha – Esports Insider
Financial solutions provider Step has announced a partnership with Sentinels Fortnite player Kyle ‘Bugha’ Giersdorf. According to the release, Bugha has also invested an undisclosed amount in the company. The agreement will look to provide gamers with access to financial products designed to help make gaming purchases and manage esports winnings. RELATED: Hollister appoints Fortnite World […]
BIG expands partnership with OMEN – Esports Insider
German esports organisation Berlin International Gaming (BIG) has expanded its existing partnership with HP‘s gaming brand OMEN. As a result of the expansion, OMEN has been named as the main supporter of the organisation’s VALORANT team. RELATED: CORSAIR and BIG announce two-year partnership extension Alongside supporting BIG’s VALORANT roster, the entities’ joint commitment to supporting amateur esports will […]
MAD Lions inks partnership with Warner Music Spain – Esports Insider
OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with record label Warner Music Spain. According to the release, the two parties will collaborate ‘to enhance the fan experience across music, esports, and video games’. RELATED: LCO secures Warner Music Australia partnership This partnership marks the second record label OverActive Media has joined forces with […]
CLG strikes Govee partnership – Esports Insider
North American esports organisation CLG has announced a partnership with lighting manufacturer Govee. According to the release, the marketing agreement will see both entities create co-branded RGBIC LED lighting products and produce marketing campaigns across social media, streaming platforms, and the web. RELATED: Former Evil Geniuses Director Greg Kim appointed Head of CLG CLG’s players […]
ESL Gaming unveils partnership with Coinbase – Esports Insider
Esports tournament organiser ESL Gaming has entered into a partnership with cryptocurrency platform Coinbase. The deal will see the platform become the official crypto exchange partner for ‘key ESL events’ for the remainder of 2021 and 2022. RELATED: ESL Gaming adds Monster Energy as global partner The collaboration will see both entities work together on ‘unique integrations’ […]
Fnatic extends partnership with AndaSeat – Esports Insider
London-based esports organisation Fnatic has extended its partnership with gaming chair manufacturer AndaSeat. As a result of the renewal, AndaSeat will continue to provide Fnatic’s players with its latest products. Moreover, the manufacturer will remain as the organisation’s official gaming chair partner. RELATED: Fnatic COO Glen Calvert announces departure Fnatic first partnered with AndaSeat in […]
Sony Announces New Partnership With Discord
Just a few weeks ago, a buzzing report stated that Microsoft was conducting $10 billion acquisition talks with Discord. However, the situation came to a sudden close, with Discord reportedly ending all acquisition talks with outside parties. Today, a surprise announcement from Sony President and CEO, Jim Ryan reveals that Discord has indeed forged a […]