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ROCCAT renews partnership with Martin “MrSavage” Foss Andersen – ESI

Turtle Beach‘s German PC brand ROCCAT has renewed its partnership with Martin “MrSavage” Foss Andersen for 2020.

The Norwegian Fortnite player, who competes for North American organisation 100 Thieves, signed with ROCCAT in 2019.

RELATED: Turtle Beach to acquire PC gaming business ROCCAT

MrSavage exclusively uses computer accessories produced by ROCCAT, including headsets, mice, keyboards, and mouse pads. For 2020, he will collaborate with ROCCAT on “future product development” by providing insights from a competitive gaming perspective.

René Korte, General Manager for PC Products at Turtle Beach, spoke on the renewal in a release: “We’re extremely happy to be continuing our partnership with MrSavage as he represents a fresh wave of gamers who are relentlessly dedicated to their performance and continually looking to excel. MrSavage has already given us great insights on what he, as a professional gamer, expects from his equipment and we’re delighted to be his first choice for PC accessories.”

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RELATED: Chicago Huntsmen finds peripherals partner in Turtle Beach

ROCCAT is also partnered with Herschel “Guy” Beahm IV, better known as Dr DisRespect. The streamer and content creator has his own dedicated page on ROCCAT’s website that advertises the products he uses.

MrSavage also commented on the extension: “I have used ROCCAT peripherals ever since I started gaming, so it was a natural choice for me to extend our partnership. I look forward to working with the ROCCAT team to further explore new products and improvements for the professional esports scene. High-quality gameplay requires high-quality products, and ROCCAT gives me a competitive advantage.”

Esports Insider says: With a recent win at DreamHack Anaheim quickly following his signing at 100 Thieves, MrSavage is one of the more prominent names when it comes to Fortnite – a title that’s still popular. This is a good grab for Turtle Beach’s ROCCAT brand!

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eSports

G2 Esports grows partnership with Nicecactus

Berlin-based organisation G2 Esports has expanded its partnership with team management platform Nicecactus.

The two parties will continue to collaborate through 2020 and will see the development of new online activations, including seasonal tournaments being held on the Nicecactus platform.

RELATED: GamersOrigin grows partnership with Nicecactus

G2 Esports’ players will also take part in new, unspecified activations and provide feedback and guidance on training routines and game-specific training modules.

Mike Hessabi, Co-founder and CEO of Nicecactus, commented on the expansion in a release: “We are thrilled to pursue our partnership with such an elite organization as G2 Esports. G2’s continued trust in us further demonstrates how Nicecactus’ solutions are an invaluable asset to the esports ecosystem. Together, we are committed to empowering aspiring esports athletes with the tools they need to achieve their dream of becoming champions. Strengthening this partnership perfectly aligns with our growth momentum and will allow us to broaden the range of activation opportunities available to our users and business partners.”

RELATED: G2 Esports expands partnership with AORUS for 2020

It has been a busy 2020 for Nicecactus. The tournament platform has acquired tournament platform Glory4Gamers and grown its partnership with French esports organisation GamersOrigin. G2 Esports has also continued its growth, extending its long-standing partnership with Logitech G and securing partnerships with Philips Monitors and Secretlab.

Carlos “ocelote” Rodriguez, CEO of G2 Esports, added: “Nicecactus has been a valuable partner throughout two successful seasons of Making the Squad and a constant at our events. G2 and Nicecactus have shared values of supporting aspiring content creators and esports competitors as they rise to the top. We love what Nicecactus stands for and we are happy to continue to promote the next wave of esports champions together.”

Esports Insider says: Now armed with further knowledge of the industry thanks to the involvement of G2 Esports, Nicecactus is becoming one of the more prominent tournament platforms in esports.

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eSports

ESL extends partnership with DHL for ESL One tournament series

ESL has announced an extension of its partnership with logistics company DHL. The two will continue to collaborate on the ESL One esports tournament series, with the latter being named as the sponsor and official logistics partner.


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          ESL extends DHL partnership

          “With this partnership, we are very successfully addressing a young target group that can hardly be reached through traditional marketing channels,” commented Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group, in a release. “As digital natives, esports fans naturally have a strong affinity for e-commerce, and for us as a logistics operator, e-commerce is a mainstay of our business. However, they are attractive to us not only as customers, but also as potential employees.”

          The ESL Academy will also continue as part of this partnership. This program offers a path to the professional Dota 2 esports scene for young amateur talent. It was jointly established by DHL, ESL, and statistics platform Dotabuff Reach in 2019.

          From a pool of competitors that qualified through online events, coaches will select Academy talent at the upcoming ESL One tournament in Los Angeles. These players will then be placed into teams for a series of DHL boot camps, which will take place alongside the same schedule used by the ESL One tournaments.

          Esports tournament logistics

          “We host competitions across the globe and deliver first-class entertainment to millions of esports fans, both at the tournaments on-site and via our live broadcasts,” added Ralf Reichert, CEO of ESL. “Organizing these tournaments is a major undertaking and very challenging, so we’re happy to have DHL on our team. They bring the logistics expertise we need and share our passion for esports.”

          The partnership between the two brands first started in 2018. DHL will handle all logistics for competitions during 2020, with events in Birmingham, Los Angeles, Rio de Janeiro, and Cologne. With over 10,000 spectators at each event, the logistics provider will be in charge of transporting stage equipment, gaming chairs, monitors, and more across over 31,000 kilometers of distance.

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