Immortals signs multi-year deal with Nitto Tire – Esports Insider

North American esports organisation Immortals has announced a multi-year deal with off-road and street performance tires manufacturer Nitto Tire. As Immortals’s official tire for 2022, the two entities will co-develop a customised content series and engage with gaming influencers across the organisation’s League of Legends LCS franchise and VALORANT competitive teams.  RELATED: Immortals Gaming Club […]

MadHive signs $100M deal with SADA for Google Cloud

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Enterprise video ad platform provider MadHive revealed yesterday that it has signed a $100 million deal with SADA, a global business and technology consultancy, to significantly expand its use of Google Cloud Platform. MadHive provides a unified video ad software […]

Evil Geniuses signs Bitcasino as latest partner – Esports Insider

North American esports organisation Evil Geniuses (EG) announced a strategic partnership with Bitcoin-focused casino operator, Bitcasino. Per a release, EG’s partnership with Bitcasino is the first of its kind in esports. As a result of the agreement, the Bitcasino logo will be featured on the sleeve of player jerseys beginning with the Blast Premier Fall […]

EEG signs exclusive content partnership with ESTV – Esports Insider

Esports Entertainment Group (EEG) has signed an exclusive partnership with global streaming channel ESTV EsportsTV to create a series of multi-platform content. Per a release, EEG will use its Esports Gaming League (EGL) tournament platform to create content around various branded tournaments that feature both amateur and professional sports athletes. RELATED: Simplicity Esports secures joint venture […]

Helix eSports Signs Sponsorship Deal With GUNNAR Optiks – The Esports Observer

Esports Entertainment Group’s gaming center division Helix eSports has announced a partnership with GUNNAR Optiks. Helix facilities will pilot a retail experience for GUNNAR glasses. GUNNAR will also serve as a marketing partner across all Helix eSports properties and programming. Helix currently operates esports centers in New Jersey and Massachusetts which host competitive tournaments, high […]

Envy Gaming Signs Deals With USAA, ProFlowers – The Esports Observer

Texas-based Envy Gaming has announced two new partners in ProFlowers and USAA. The deal will cover Envy’s professional teams as well as its content creators and streamers. The brands will also be integrated into Envy content and live events. The ProFlowers partnership will kick off with a livestream and promotional discount presented by popular chess […]

Imperial Esports Signs Naming Rights Deal With Sportsbet.io – The Esports Observer

Brazilian team Imperial Esports announced Saturday that betting website Sportsbet.io is now the naming sponsor of the organization. Sportsbet.io was already an Imperial sponsor along with Gamdom.com, hardware manufacturer XPG, and electric motorbike maker Voltz Motors, but now enhances the relationship as the organization becomes Imperial Sportsbet.io. Imperial Sportsbet.io CEO Felippe Martins did not disclose […]