North American esports organisation Immortals has announced a multi-year deal with off-road and street performance tires manufacturer Nitto Tire. As Immortals’s official tire for 2022, the two entities will co-develop a customised content series and engage with gaming influencers across the organisation’s League of Legends LCS franchise and VALORANT competitive teams. RELATED: Immortals Gaming Club […]
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MadHive signs $100M deal with SADA for Google Cloud
The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Enterprise video ad platform provider MadHive revealed yesterday that it has signed a $100 million deal with SADA, a global business and technology consultancy, to significantly expand its use of Google Cloud Platform. MadHive provides a unified video ad software […]
Evil Geniuses signs Bitcasino as latest partner – Esports Insider
North American esports organisation Evil Geniuses (EG) announced a strategic partnership with Bitcoin-focused casino operator, Bitcasino. Per a release, EG’s partnership with Bitcasino is the first of its kind in esports. As a result of the agreement, the Bitcasino logo will be featured on the sleeve of player jerseys beginning with the Blast Premier Fall […]
EEG signs exclusive content partnership with ESTV – Esports Insider
Esports Entertainment Group (EEG) has signed an exclusive partnership with global streaming channel ESTV EsportsTV to create a series of multi-platform content. Per a release, EEG will use its Esports Gaming League (EGL) tournament platform to create content around various branded tournaments that feature both amateur and professional sports athletes. RELATED: Simplicity Esports secures joint venture […]
Helix eSports Signs Sponsorship Deal With GUNNAR Optiks – The Esports Observer
Esports Entertainment Group’s gaming center division Helix eSports has announced a partnership with GUNNAR Optiks. Helix facilities will pilot a retail experience for GUNNAR glasses. GUNNAR will also serve as a marketing partner across all Helix eSports properties and programming. Helix currently operates esports centers in New Jersey and Massachusetts which host competitive tournaments, high […]
Envy Gaming Signs Deals With USAA, ProFlowers – The Esports Observer
Texas-based Envy Gaming has announced two new partners in ProFlowers and USAA. The deal will cover Envy’s professional teams as well as its content creators and streamers. The brands will also be integrated into Envy content and live events. The ProFlowers partnership will kick off with a livestream and promotional discount presented by popular chess […]
ReKTGlobal Signs Deal With Gaming Chair Brand AutoFull – The Esports Observer
Rogue and London Royal Ravens parent ReKTGlobal has announced a two-year partnership deal with gaming chair brand AutoFull. The deal covers both team brands, and players will collaborate with the company on new chair designs as well as co-branded products. AutoFull has established an esports presence in China as a sponsor of the LPL. This […]
Imperial Esports Signs Naming Rights Deal With Sportsbet.io – The Esports Observer
Brazilian team Imperial Esports announced Saturday that betting website Sportsbet.io is now the naming sponsor of the organization. Sportsbet.io was already an Imperial sponsor along with Gamdom.com, hardware manufacturer XPG, and electric motorbike maker Voltz Motors, but now enhances the relationship as the organization becomes Imperial Sportsbet.io. Imperial Sportsbet.io CEO Felippe Martins did not disclose […]
Kinguin Signs on as Lead Sponsor for Polish Organization Anonymo – The Esports Observer
Digital marketplace platform Kinguin has re-entered the Counter-Strike: Global Offensive scene through a new sponsorship deal with Polish esports organization Anonymo. The Kinguin logo will be displayed on Anonymo jerseys. The deal will also provide the team with access to the Kinguin Esports Performance Center – a facility in Warsaw which provides training resources to […]
1st11 Signs Brazilian Soccer Player Arthur Melo as an Investor and Ambassador – The Esports Observer
British gaming and esports entertainment promotion company 1st11 announced that Brazilian soccer player Arthur Melo, currently playing in Italy for Juventus Football Club, is its newest investor and brand ambassador. Financial details were not disclosed. Arthur joins 1st11 as the company focuses on the Latin American market. 1st11 was one of the investors in the […]