MAD Lions signs multi-year partnership with GLS Spain – Esports Insider

OverActive Media‘s Spanish esports brand MAD Lions has announced a multi-year partnership with international parcel service provider GLS Spain. As a result of the agreement, GLS Spain has become the official logistics partner of MAD Lions’ League of Legends teams for its 2021 and 2022 seasons. RELATED: MAD Lions agrees multi-year partnership with Razer According to […]

WePlay Esports signs exclusive partnership with GRID – Esports Insider

Media holding company and tournament organiser WePlay Esports has announced an exclusive partnership with data platform GRID. The partnership will see WePlay Esports provide in-game data to GRID during its tournaments to support ‘fair and open play’. RELATED: GRID and CSPPA collaborate to enhance CS:GO World Ranking System GRID’s core data services and its integrity […]

HyperX Signs WNBA Player Aerial Powers as a Brand Ambassador

Kingston Technology gaming division HyperX announced Thursday a new sponsorship deal with WNBA player and Twitch content creator Aerial “POWERzSURGE” Powers.  Financial terms of the deal were not disclosed.  Under the terms of the new deal, HyperX becomes the “official gaming audio sponsor of Aerial Powers,” who will now use the company’s headsets while streaming […]

Ninjas in Pyjamas Signs Three-Year Partnership With Samsung

Swedish esports organization Ninjas in Pyjamas announced that it has signed a new partnership deal with the Nordic division of South Korean electronics maker Samsung that will span three years.  Financial terms were not disclosed. NIP will collaborate with Samsung on developing live-streaming activations, co-branded content, and other initiatives that promote both organizations and Samsung’s […]

Andbox Signs Multi-Year Deal With ASTRO Gaming

New York-based esports organization Andbox has signed a multi-year partnership with Logitech gaming headset brand ASTRO Gaming. The deal covers each of Andbox’s competitive esports properties, making ASTRO the official audio partner of the New York Subliners, New York Excelsior, and the Andbox esports team brand which currently fields a roster in Valorant. Players across […]

Immortals Gaming Club Signs HotelPlanner in Multi-Year Deal

Esports company Immortals Gaming Club has secured a multi-year partnership agreement with HotelPlanner, which will serve as the company’s official hotel booking partner. The deal covers both IGC’s Counter-Strike: Global Offensive team, which competes under the MIBR brand, and the Immortals-branded LCS squad. When esports travel resumes, MIBR and Immortals will share their travel stories, […]

Guild Esports signs two-year deal with HyperX – Esports Insider

UK-based organisation Guild Esports has announced its second sponsorship deal since its London Stock Exchange debut in October, partnering with gaming peripherals brand HyperX. RELATED: Team Liquid, Envy, Guild added to Rocket League’s in-game esports shop According to a release, the contract value — which has not been disclosed — is ‘in line with [Guild’s] expectations […]

Riot Games Signs Chilean Startup Barracks for CBLOL Statistics

Riot Games Brazil has closed a deal with the Chilean startup Barracks to provide in-game statistics for the Brazilian League of Legends Championship (CBLOL). The company, who for the last two years has worked for Riot Games at the Latin-American League (LLA), also helped with the Brazilian market at the First Strike Valorant tournament, which […]

Main support Joobi signs to the Houston Outlaws – Daily Esports

Through all the big-name signings in the Overwatch League, some collegiate players get to say hello instead of goodbye. In this case, the Houston Outlaws have signed American main support player Enrique “Joobi” Triana, formerly of Second Wind and the HU Storm. After an infamously short time on Triumph, Joobi continued to improve and aim […]