Nongfu Spring energy drink brand Scream has signed a sponsorship deal with Chinese esports organization FunPlus Phoenix (FPX) for its League of Legends team. The Scream logo will be featured on the left chest of FPX’s team jerseys. Financial terms of the deal were not disclosed. The FPX League of Legends team is currently one […]
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Kinguin named lead sponsor for Polish CS:GO team Anonymo – Esports Insider
Gaming marketplace Kinguin has returned to the Counter-Strike: Global Offensive (CS:GO) esports scene by sponsoring new Polish organisation Anonymo. The partnership will Kinguin’s branding be featured on Anonymo jerseys. Moreover, both entities will collaborate on various activations, such as a Polish CS:GO tournament and Kinguin community events. RELATED: Ultimate Gamer agrees multi-year partnership with Kinguin As […]
Alienware Named Title Sponsor of SMITE Pro League – The Esports Observer
Hi-Rez Studios announced Thursday that Alienware will serve as the title sponsor for season 8 of the SMITE Pro League. Financial terms of the deal were not disclosed. Under the terms of this new sponsorship, Alienware will outfit the Hi-Rez production studio and player houses with Aurora Ryzen Edition desktop PCs. All players and coaches […]
Lamborghini to Sponsor Rocket League Championship Series Event – The Esports Observer
Psyonix Studios and Automobili Lamborghini have announced a new collaboration for Rocket League which includes multiple esports activations. In addition to introducing the Lamborghini Huracán as a playable vehicle within the game, the automaker will sponsor two esports events: The Rocket League Championship Series X Lamborghini Open and the newly announced Battle of the Bulls. […]
TCL and Bixin Sponsor Edward Gaming League of Legends Division
Chinese multinational electronics company TCL Technology Group Corporation (TCL) and Chinese gaming social media network Bixin announced that the two companies have become new sponsors of Chinese esports organization Edward Gaming’s (EDG) League of Legends division. Both companies’ logos will be featured on the right shoulder of the team jersey. TCL will also act as […]
Ford named presenting sponsor of RLCS X Winter Split – Esports Insider
American auto manufacturer Ford has been chosen as the presenting sponsor of the Rocket League Championship Series (RLCS) X Winter Split. Specific activations and financial terms were not disclosed other than Ford being a presenting sponsor for all RLCS X Winter Majors and that there will be ‘in-game surprises’. RELATED: Rocket League unveils ESPN collaboration at X Games […]
VBET Becomes Title Sponsor of Team Alliance
Swedish esports organization Team Alliance announced a partnership Monday with sports betting and gaming operator VBET to become its title sponsor. This is the first esports-related sponsorship for the bookmaker. Financial terms of the partnership were not disclosed. In addition to key logo placement on team jerseys, VBET and Alliance will also host charity poker […]
Campbell’s Chunky to Sponsor New Official Madden Competition
Madden NFL publisher EA and Campbell’s Chunky have revealed details of a new activation in the soup brand’s sponsorship of Madden competition. Campbel’s Chunky will serve as the title sponsor for a competition series in a new game mode titled “The Yard.” Champions of Chunky: Old School vs. New School will be a new competition […]
HyperX to Sponsor Rocket League Edition of the Online USL eCup
HyperX has announced that the company will sponsor the USL eCup: Rocket League Division tournament set to take place from April 10-25. Forty-Eight teams will start the tournament in the group stage in which 16 teams make it to the knockout stage to eventually crown a champion. As part of the partnership, HyperX is equipping […]