August was a busy month in terms of partnerships within the esports industry. As usual, Esports Insider, in collaboration with YouGov — a data and analytics company that provides global consumer opinion and behavioural data — collated some of this month’s most significant sponsorship and partnership news in esports. YouGov recently expanded its Global Fan Profiles […]

Each month, Esports Insider — in collaboration with polling and analytics platform YouGov — collates the period’s key sponsorship and partnership news in esports. YouGov’s expanded Global Fan Profiles (GFP) tool now enables sponsors, properties, and rights holders to monitor fan sentiment in esports on a global scale (32 key markets). The new GFP tool […]