Twilio launches new platform focused on personalized marketing

During today’s Signal conference, Twilio unveiled a new platform — Twilio Engage — that it says will enable personalization at scale for business-to-consumer companies. A pillar of Twilio’s customer engagement platform, Engage, is designed to help marketers build and launch tailored end-to-end marketing campaigns. An increasing number of companies are embracing personalization for marketing. While […]