FaZe Clan streamer Nick ‘NICKMERCS’ Kolcheff has been announced as the first ‘gamer’ to be officially signed to Apple-owned audio brand Beats. According to the release, the partnership will see the creation of a NICKMERCS-branded, gaming-designed product from Beats. RELATED: TOP Esports attracts Beats Electronics jersey sponsorship In addition, Beats will be the official sponsor of […]
Traditional sports personalities investing in esports — a fad or long term play? – Esports Insider
Phil Hubner, Chief Business Development Officer of tournament platform Challengermode, writes for Esports Insider to discuss the recent increase in esports investment by athletes and whether this trend will continue. RELATED: A guide to: Celebrities in esports — football, basketball and sports Barely a month goes by without news of a sports personality making a move […]
Andbox partners with NFT Utility platform Moonwalk – Esports Insider
North American esports organisation Andbox has announced a partnership with NFT utility platform Moonwalk. According to the release, the organisation will look to deliver Web3 engagement and NFT utility through Moonwalk’s platform. Web3 refers to decentralised apps that run on the blockchain. RELATED: Andbox reveals ASTRO Gaming collaboration Moonwalk’s platform is designed to interconnect NFT’s […]
Riot Games renews partnership with Wisdom Gaming – Esports Insider
Digital media and entertainment production company Wisdom Gaming has renewed its existing partnership with video game publisher Riot Games. As a result of the renewal, the company will produce and organise the upcoming North American Teamfight Tactics (TFT) circuit. RELATED: Wisdom Gaming to debut esports broadcast studio at Mall of America Alongside organising TFT’s ‘Gizmos & Gadgets’ […]
Sportflare joins ESIC as anti-corruption supporter – Esports Insider
Tiidal Gaming Group’s betting division Sportsflare has been named as the latest company to join ESIC as an anti-corruption supporter. RELATED: Promod Esports becomes a member of ESIC Sportsflare will also aim to work against match-fixing and betting fraud within the esports industry. Tiidal Gaming Group is an esports company focused on betting, media, competitions, […]
Amazon Prime Gaming and Riot Games announce partnership – Esports Insider
Amazon Prime Gaming has announced a multi-title partnership with game developer Riot Games. The deal sees Amazon Prime subscribers gain access to exclusive in-game items and cosmetics in League of Legends, League of Legends: Wild Rift, VALORANT, and Legends of Runeterra. RELATED: European Masters reveals Amazon partnership Prime Gaming will also become a global sponsor […]
Community Gaming partners with Riot Games for VALORANT Elite Showdown – Esports Insider
Esports tournament platform Community Gaming has partnered with game publisher Riot Games to produce the VALORANT Elite Showdown. The North American tier two tournament, which will commence with open qualifiers on November 5th, features a $25,000 (~£18,108) prize pool. RELATED: VCT Game Changers EMEA secures HyperX partnership In total 32 teams from the open qualifiers […]
Can fighting games become a mainstream esport without abandoning grassroots? – Esports Insider
DashFight’s Elizbar Ramazashvili writes for Esports Insider to discuss FGC’s esports scene and the sector’s development. Fighting games have always been an integral part of esports. Most of the titles still prominently featured are almost as old as the industry itself. The scene’s initial surge in popularity was in the early nineties, with Street Fighter […]
VCT Game Changers EMEA secures HyperX partnership – Esports Insider
Peripherals brand HyperX has been named as a partner for VCT Game Changers, Riot Games’ VALORANT programme that provides opportunities for women in the scene. According to the release, the partnership will focus on VCT Game Changers EMEA and is expected to last for the remainder of the series’ first season. Any details regarding activations […]
AMG appoints Daniel Heinauer as Director of Accounts – Esports Insider
Mobile gaming marketing agency Aftershock Media Group (AMG) has appointed Daniel Heinauer as its Director of Accounts. As part of AMG’s leadership team, Heinauer will be working with key accounts and stakeholders throughout the mobile sector to help them understand and more effectively engage with the community. RELATED: Complexity Gaming bolsters backroom staff with new […]