Multi-regional esports company Misfits Gaming Group has announced a partnership with second-screen mobile engagement ad Platform Thece. The agreement looks to help Misfits generate more advertising opportunities for its streamers and influencers through the use of short-term brand deals brokered by Thece. RELATED: Misfits Gaming Group teams up with WIN Group According to the release, […]
pHorum7 launches to provide more inclusivity in sim racing – Esports Insider
A group of motorsport professionals have come together to launch pHorum7, a new company designed to drive inclusivity and diversity in sim racing and esports. According to the release, pHorum7 ‘recognises the challenges’ faced by individuals who want to break into the sim racing sector. The company also emphasised the need to provide more opportunities […]
Ghost Gaming unveils partnership with Generation Esports – Esports Insider
Atlanta-based organisation Ghost Gaming has announced a partnership with Generation Esports (GenE), the founder of the High School Esports League (HSEL). As a result, the two parties will collaborate to provide esports experiences to underprivileged schools and communities in Georgia alongside the Georgia Scholastic Esports Foundation (GSEF). RELATED: Ghost Gaming enters partnership with G FUEL The organisation will […]
Super League names John Carle VP, Creator Relations – Esports Insider
Esports community and content Platform Super League Gaming has appointed game industry veteran John Carle as Vice President, Creator Relations. In his new role, Carle will serve as a ‘strong advocate for digital producers, guiding their journey and encouraging authentic partnerships with a broad variety of brands’. RELATED: Super League Gaming unveils four content distribution […]
Pittsburgh Knights name Julie Klausner Partnership Marketing Director – Esports Insider
North American esports organisation Pittsburgh Knights has announced the hiring of Julie Klausner as its new Director of Partnership Marketing. In her new role, Klausner will ‘help build the future of professional gaming in Pittsburgh and beyond’, bringing 20 years of sports partnership experience to the table. RELATED: Knights unveils limited-edition utility bag with All-Pro Tactical […]
Key esports sponsorships and partnerships, August 2021 – Esports Insider
August was a busy month in terms of partnerships within the esports industry. As usual, Esports Insider, in collaboration with YouGov — a data and analytics company that provides global consumer opinion and behavioural data — collated some of this month’s most significant sponsorship and partnership news in esports. YouGov recently expanded its Global Fan Profiles […]
GG.Bet partners with RuHub Studio for OGA Dota PIT Invitational – Esports Insider
Online betting Platform GG.Bet has teamed up with ESforce Holding’s content creation firm RuHub Studio for OGA Dota PIT Invitational’s broadcast. As a result of the deal, GG.Bet’s branding will be integrated into the studio’s media space during the broadcast. RELATED: RuHub Studio partners with Liga Stavok for TI10 CIS qualifiers Dmitry Voshkarin, GG.Bet СOO, spoke on […]
Immortals GC expands leadership team, commits to player health – Esports Insider
North American esports organisation Immortals Gaming Club (IGC) has announced multiple internal promotions to its leadership team and the return of Robert Yip as Head of Player Performance. Yip previously worked as a Performance Coach for IGC until 2017 before joining FlyQuest Sports, Misfits, and then branching out as a freelance performance coach and sports […]
Panda adds Sheri Simonson and Justin Varghese to partnership team – Esports Insider
North American esports organisation Panda has recruited Sheri Simonson and Justin Varghese to its partnership team. Simonson will become the organisation’s Vice President of Partnerships and Activations while Varghese has joined as a member of Panda’s Sales and Marketing Partnerships department. RELATED: Panda appoints Thomas Tischio as Competitive Content Director Prior to joining the organisation, Simonson was Team Envy’s Director of […]
VIDEO: Samson Oh on why data is integral to fan engagement | ESI Focus – Esports Insider
Fan engagement has become a central topic in esports over the last 12-24 months as organisations and publishers look to connect with their fan bases on a deeper level. However, to provide meaningful fan engagement experiences, accurate and useful data is crucial. On this week’s episode, we are joined by GosuGamers’ CEO, Samson Oh, to […]