Spurs Sports and Entertainment (SS&E), the parent company of NBA team San Antonio Spurs, has invested in mobile-focused North American esports organisation Tribe Gaming. According to the release, the deal is set to open up opportunities for cross-content collaborations, co-branded marketing efforts, talent and audience crossover, and shared strategic expertise. RELATED: Tribe Gaming unveils partnership […]
Bristol City Robins Foundation launches esports course – Esports Insider
Bristol City Robins Foundation, the official charity of Bristol City Football Club, has announced a partnership with Digitech Studio School Bristol and the BELONG Gaming Arena in Broadmead. As a result of the deal, a two-year BTEC Level 3 qualification esports education programme has been launched. RELATED: McLaren Racing unveils esports facility in UK The […]
Enthusiast Gaming renews and expands G FUEL partnership – Esports Insider
Toronto-based media and content platform Enthusiast Gaming, the parent company of Luminosity Gaming, has extended and expanded its partnership with energy drinks brand G FUEL. Alongside featuring custom content, giveaways and talent activations, the renewed 18-month sponsorship also includes the launch of a new limited-edition G FUEL flavour. RELATED: Ghost Gaming enters partnership with G […]
NFL player Austin Ekeler named SteelSeries ambassador – Esports Insider
Esports peripherals firm SteelSeries has announced NFL player Austin Ekeler as its latest ambassador. As a result, SteelSeries will provide its new ‘Prime’ products to Gridiron Gaming Group, Ekeler’s esports organisation that he co-founded in 2020. RELATED: FaZe Clan signs NFL quarterback Kyler Murray The Los Angeles Chargers running back is also expected to play […]
Nicecactus partners with Wolfie Sports and Mpesa – Esports Insider
Gaming tournament and training platform Nicecactus has teamed up with Kenyan esports platform Wolfie Sports. The three-year deal will see both entities collaborate to launch an online tournament platform in Africa. RELATED: Origin stories: Alexandre Amoukteh on the rise of Nicecactus According to the release, Vodafone-owned mobile banking provider Mpesa will also partner with Nicecactus […]
Galaxy Racer launches Fortnite tournament with Aubameyang brothers – Esports Insider
Dubai-based esports organisation Galaxy Racer has announced that it will host a Fortnite tournament alongside Arsenal footballer Pierre-Emerick Aubameyang and his brother William-Fils Aubameyang. The Galaxy Racer Aubameyang Cup is set to commence on August 1st and will see players compete for a share of its €10,000 (∼£8,543) prize pool. RELATED: Galaxy Racer unveils Allan Phang as […]
MAD Lions inks partnership with Warner Music Spain – Esports Insider
OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with record label Warner Music Spain. According to the release, the two parties will collaborate ‘to enhance the fan experience across music, esports, and video games’. RELATED: LCO secures Warner Music Australia partnership This partnership marks the second record label OverActive Media has joined forces with […]
Interview: Erin Ashley Simon launches RKDO gaming apparel with PUMA – Esports Insider
Global sportswear brand PUMA has announced the launch of RKDO, a gaming and esports apparel collection with game industry personality and XSET Co-owner Erin Ashley Simon. The unisex collection debuts July 29th on PUMA.com and select retailers. RKDO consists of jerseys, hoodies, track pants, shorts, leggings, and a camper, ranging from $35 (~£25) to $100 […]
Dignitas takes flight with U.S. Air Force partnership – Esports Insider
North American esports organisation Dignitas has unveiled the U.S. Air Force as its official military service partner. As a result, the two parties will collaborate on a range of ‘unique content experiences’ alongside hosting an esports tournament set to take place in late 2021. RELATED: Dignitas names Zytara Labs official NFT and playing card partner The partnership comes after Dignitas […]
League of Legends: The effect of balancing patches on the game – Esports Insider
In this piece, Hannes Hase, a Data Scientist at Bayes Esports, breaks down how League of Legends balance patches impact the meta and data surrounding a match. Disclaimer: This is a sponsored piece from Bayes Esports In a game as complex as League of Legends, keeping champion strength, item stats and general interactions in balance are […]