Sports and esports betting company Parimatch has rebranded and changed its name to Parimatch Tech, transforming the bookmaker into a ‘fully digitalised and product-focused technology business’. The company will continue to promote the Parimatch brand, alongside providing a range of solutions for the gaming and entertainment industry. RELATED: Parimatch partners with UESF for CS:GO and Dota […]
Western Digital sponsors Apex Legends event BLAST Titans – Esports Insider
Tournament organiser BLAST has announced a partnership with data storage company Western Digital for its inaugural Apex Legends event BLAST Titans. As a result, Western Digital’s gaming brand WD_BLACK will become a sponsor of the event. RELATED: BLAST unveils expansion into Apex Legends esports According to the release, WD_BLACK will receive ‘collaborative content opportunities’, branding across […]
Ingredy Barbi announces all-female Free Fire tournament – Esports Insider
Brazilian content creator Ingredy Barbi has announced an all-female Free Fire tournament called Copa Delas. According to the release, the tournament will be organised by Red Button, an agency that focuses on career management and game-related projects. Moreover, Garena’s streaming platform, Booyah!, will support the tournament. RELATED: Buscofem sponsors Brazilian VALORANT Game Changers The prize pool […]
Freaks 4U Gaming names Cindy Chou Director of Corporate Communications – Esports Insider
Global gaming and esports marketing agency Freaks 4U Gaming has promoted Cindy Chou to the role of Director of Corporate Communications, effective immediately. Chou has worked for the company since 2016, first joining as a Senior Marketing Manager based out of the APAC office in Taipei. She currently works from the Freaks 4U Gaming office […]
eFuse partners with College CoD for summer events – Esports Insider
Esports social media startup eFuse has announced a partnership with College CoD (CCL), a competitive organisation for collegiate Call of Duty. As a result of the partnership, eFuse and CCL will launch two summer events to help full-time college Call of Duty players get discovered and strengthen path-to-pro opportunities. Image credit: eFuseRELATED: eFuse appoints Halina Malik […]
R&B artist Billy Davis joins ORDER as Creative Ambassador – Esports Insider
Australian esports organisation ORDER has signed Billy Davis, a Melbourne-based R&B and neo-soul artist, as a Creative Ambassador. As a creative ambassador, Davis will play a key role in activations and collaborations for the organisation. The deal will also see Davis receive a share in ORDER, however, exact financial figures have not been revealed. RELATED: […]
Bank Mandiri launches EVOS Esports debit card – Esports Insider
Southeast Asian esports organisation EVOS Esports has announced a partnership with Indonesian financial service company Bank Mandiri. As a result of the deal, which is in collaboration with VISA, the organisation has launched a limited-edition EVOS debit card. RELATED: Visa enters Southeast Asian market with EVOS Esports partnership Holders of the EVOS debit card will be […]
Andbox unveils USAA Insurance partnership for the New York Subliners – Esports Insider
New York-based esports organisation Andbox has named North American insurance company USAA Insurance as the official insurance and military appreciation partner of its Call of Duty League franchise the New York Subliners (NYSL). Throughout the multi-year agreement, USAA will be featured on the team’s in-game and physical jerseys while competing in Call of Duty League […]
CouchWarriors League partners with ASTRO Gaming – Esports Insider
Australian fighting game esports league CouchWarriors League has named audio peripherals manufacturer ASTRO Gaming as its exclusive headset partner for the 2021-2022 season. As a result of the partnership deal, the league will be equipped with ASTRO headsets for its events, prizes and commentators. RELATED: LCO secures Warner Music Australia partnership Daniel Chlebowczyk, Director of Events […]
A guide to: Celebrities in esports – football, basketball and sports – Esports Insider
Celebrities in esports hail from a wide variety of backgrounds from musicians to actors, but none so prevalent as those from the world of traditional sports —especially footballers. Famous athletes and sports team owners that have or continue to invest in or become involved in esports recognise the link between fandoms and competition, whether live […]