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EXCEL ESPORTS raises €20m through investment round – Esports Insider

British Esports organisation EXCEL ESPORTS has completed a €20m (~£17m) investment round to fund its expansion and new headquarters. The round, which was first reported by Sky News, was led by investment firm JRJ Group. The company previously acquired a majority shareholding in EXCEL in 2018 alongside TOMS Capital LLC. RELATED: EXCEL ESPORTS partners with AndaSeat […]

The General Looks to Meet Customers Where They Watch – The Esports Observer

When Kale Sligh, now Vice President of Marketing, first joined insurance company The General’s marketing team, they sought to get a better understanding of their customer base. “We spent a good part of the first part of my tenure here…really just getting out and talking to customers,” he told Sports Business Journal. “One thing that […]

Dignitas names Zytara Labs as NFT partner – The Esports Observer

HBSE-owned esports organization Dignitas has signed a multiyear partnership deal with Zytara Labs to develop a series of NFT (non-fungible token) collections and digital player cards. The companies have also planned multiple multiple social media activations throughout the partnership. Zytara has been responsible for a number of high-profile NFT projects including a collection released by […]

British Basketball League announces partnership with Innovation Esports – Esports Insider

The British Basketball League (BBL) has announced a partnership with esports product developer Innovation Esports. The multi-year deal will see the developer launch the BBL’s inaugural gaming and esports programme. RELATED: British Esports Association joins forces with British Basketball Federation The programme, created by Innovation Esports, will feature a Pro-Am season complete with open qualifiers to aspiring […]

Dignitas names Zytara Labs official NFT and playing card partner – Esports Insider

North American esports organisation Dignitas has named Zytara Labs as its official partner for digital playing cards and NFTs. The multi-year partnership will see Zytara Labs create a series of Dignitas NFT collections and playing cards on the DigitalBits protocol. Zytara will launch its NFT platform in Q3 2021. RELATED: The legal considerations of esports NFTs — […]

Schalke 04 LEC spot sold to Team BDS for €26.5m – Esports Insider

German football club Schalke 04 has completed the sale of its League of Legends European Championship (LEC) licence to Swiss esports organisation Team BDS. According to the announcement by Schalke 04 Esports, the spot will be sold at the end of the Summer Split 2021 for €26.5m (~£22.8m). RELATED: Schalke 04 partners with mattress company […]

Fnatic secures global partnership with Kaspersky – The Esports Observer

London-based esports organization Fnatic has signed a global partnership deal with cybersecurity company Kaspersky. The deal will see Kaspersky’s logo placed on the jersey of the team’s secondary League of Legends team, Fnatic Rising. The companies will also host a series of digital events, and Kaspersky will be integrated into multiple Fnatic content series. Kaspersky […]

Newzoo partners with LATAM organization Isurus – The Esports Observer

Seeking to improve its intelligence on the Latin American esports market, gaming data and insights company Newzoo signed a partnership deal with Isurus, one of the main organizations in the region. The agreement does not have a fixed duration. (Newzoo is a part of Leaders Group, which includes The Esports Observer in its portfolio.) “Latin […]