Para ler este artigo em português, clique aqui. This is a follow-up to an interview published on Sept. 17, 2020, “The Neymar of Free Fire and the Biggest Streamer in the World: Meet Nobru.” The first time The Esports Observer interviewed Bruno “Nobru” Goes in 2020, it was around noon and he arrived saying that […]
Nuvei: Enhancing esports investments – Esports Insider
For years, traditional sponsorship deals have mostly been fairly simple. Brands have tended to pay organisations for promotion, with team jerseys being the hottest spot for logo placement, usually taken by the biggest fish. Compared to advertisements, there’s barely any difference. In the esports industry, sponsorship is the major source of revenue for most businesses, […]
Fnatic extends partnership with AndaSeat – Esports Insider
London-based esports organisation Fnatic has extended its partnership with gaming chair manufacturer AndaSeat. As a result of the renewal, AndaSeat will continue to provide Fnatic’s players with its latest products. Moreover, the manufacturer will remain as the organisation’s official gaming chair partner. RELATED: Fnatic COO Glen Calvert announces departure Fnatic first partnered with AndaSeat in […]
St. Clair College Esports Facility Expected to be Completed in 2022 – The Esports Observer
What is expected to be the largest esports facility in Canada is expected to be completed at St. Clair College in 2022. At more than 15,000 square feet and a price tag of $23M USD, the facility will be the home for Canada’s first varsity esports program. The esports facility will be located at the […]
LCO secures Warner Music Australia partnership – Esports Insider
DoorDash LCO, Oceania’s tier-one League of Legends competition, has announced a partnership with record label Warner Music Australia. As LCO’s partner, Warner Music Australia will integrate its music into the competition’s broadcasts throughout Spilt 2. This includes a ‘Song of The Day’ segment which highlights a song from LCO’s playlist. RELATED: DoorDash becomes naming rights […]
KITKAT CHUNKY partners with Malaysian esports competition University e-League – Esports Insider
Nestle-owned chocolate brand KITKAT CHUNKY has announced a partnership with Malaysian esports competition the University e-League. RELATED: KitKat extends LEC deal, partners with LCL and 12 ERLs As a result of the partnership, the chocolate brand has been named the main sponsor for the league’s 2021 season. Moreover, KITKAT CHUNKY will launch a campaign aimed […]
Santander Sponsoring FURIA – The Esports Observer
The esports organization FURIA signed the bank Santander as its newest sponsor. The deal is valid for one year and will see the bank’s brand on all of FURIA’s team jerseys, social media productions, overlays in live streams on Twitch, and other marketing actions to be confirmed at a later time. This is the latest […]
Former Ubisoft Brand Manager Joins Immortals Gaming Club – The Esports Observer
Esports company Immortals Gaming Club has hired Brad Peters as its new director of brand. Peters previously served as brand manager for game publisher Ubisoft, creators of Rainbow Six Siege. He will report to IGC VP of marketing Max Bass and focus on leading the brand direction of Immortals – the name under which IGC […]
Apparel brand H4X becomes Esports Fashion Group founding member – Esports Insider
Esports athlete and influencer apparel brand H4X has been named as a founding member of the Esports Fashion Group, a venture founded this year by Warren Fish, Owen Fish, Ali Rezvan, and Alex Bienert. As a member, H4X will hold two founding seats on the Esports Fashion Council. Moreover, H4X’s ‘Cyber Athletics’ collection will debut […]
Moving Forward: How the LEC Kept Growing in the Middle of a Pandemic – The Esports Observer
It’s hard to think all the way back to the ancient history that was early 2020. The first few months of the year were so full of hope and momentum for the esports industry. That all came to a screeching halt for Europe’s LEC when the COVID-19 pandemic hit, preventing Riot Games from utilizing its […]