Rogue and London Royal Ravens parent ReKTGlobal has announced a two-year partnership deal with gaming chair brand AutoFull. The deal covers both team brands, and players will collaborate with the company on new chair designs as well as co-branded products. AutoFull has established an esports presence in China as a sponsor of the LPL. This […]
Diversifying esports revenue streams: how are teams making money?
While valuations of esports organisations continue to soar and furrow brows worldwide, it’s a well-known fact that the fan monetisation of these groups is still leagues behind major sports clubs. The argument that economics in esports just work differently from their sporting counterparts is often overlooked. For example whilst esports organisations are hugely reliant on […]
Marco Reus, Harry Kane Joins Fortnite Icon Series, Fortnite UEFA Euro 2020 Cup Announced – The Esports Observer
Epic Games announced that two soccer stars are joining the Fortnite Icon series: England National Team Captain Harry Kane and two-time German Player of the Year Marco Reus. Both players’ likenesses will be available as separate outfits in-game or as part of a bundle called Kane & Reus Bundle. In addition, Epic announced the Fortnite […]
Telecom Claro Sponsors INTZ, Launches Amateur Esports Circuit in Brazil – The Esports Observer
Telecommunications company Claro, founded in Brazil by Mexican telecom giant América Móvil, announced its newest move into Brazilian esports by closing a sponsorship with INTZ, one of the main esports organizations in the country, and launching a 12-month-long esports circuit for amateurs. The circuit, named Arena Gaming, will feature a different game and a $25K […]
Former INTZ Head of Partnerships Chico Tattini Joins Gaming-Focused Agency Druid – The Esports Observer
Former Head of Partnerships of Brazilian esports organization INTZ Chico Tattini is now joining the gaming-focused marketing agency Druid as its commercial and partnership director. Tattini will now work with Druid’s clients such as LOUD and Epic Games in Brazil. Tattini played a key role in the successful commercial strategy of INTZ that included attracting sponsors […]
BLAST Premier Adding New Regions for Fall Qualifiers – The Esports Observer
BLAST Premier has announced that the international tournament organizer will expand its Counter-Strike: Global Offensive Fall Qualifying Series for its Fall Showdown to over 60 countries. New regions have been added to the qualifying events where teams try to qualify for the main event taking place from Oct. 12-17. Competition in the Fall Qualifiers […]
Esports Stadium Arlington Partners With ESPAT AI, JLab Audio, and QuadraClicks – The Esports Observer
Arlington, Texas-based esports venue Esports Stadium Arlington announced a trio of new partnerships on Tuesday. The new partners include gaming and esports digital media licensing platform ESPAT AI, California-based peripherals company Quadraclicks, and gaming audio technology company JLab Audio. Financial terms were not disclosed for any of the deals. Under the terms of the new […]
Xfinity Taps Bugha and Other Stars for ‘Team Xfinity’ – The Esports Observer
Broadband service provider Xfinity has announced Team Xfinity, a team comprised of top esports players and content creators helping to promote the positive elements of the internet service provider’s offerings. Financial terms of the partnerships with individuals streamers and creators were not disclosed. Team Xfinity is comprised of such streamers as Bugha, BasicallyIDoWrk, JoshOG, Elspeth, TheMavShow, Ekuegan, and IAmBrandon. Team […]
Baltimore Ravens Partner With EEG for Ravens Gaming League – The Esports Observer
NFL team the Baltimore Ravens announced Monday a new gaming and esports initiative aimed at fans called the Ravens Gaming League. The Ravens Gaming League will host tournaments and other events for fans, starting with a Fortnite tournament June 25-27, and a Madden NFL tournament “later this summer.” To facilitate this new initiative, the Ravens […]
Opinion: World Chase Tag is an Esport — Hear Me Out – The Esports Observer
Over the last 18 months or so, we’ve seen Twitch really open up more to traditional sports content. More athletes are streaming on the platform than ever before, there’s a whole category dedicated to sports, and workout streams are becoming more and more common. Twitch even held its own powerlifting competition. This embrace of traditional […]