NASDAQ-listed gambling operator Esports Entertainment Group (EEG) has seen its gaming license approved by the New Jersey Division of Gaming Enforcement (DGE) on Monday, the company announced. RELATED: Baltimore Ravens sign multi-year deal with Esports Ent Group The approval notice will allow EEG to begin submitting software to the New Jersey regulator for testing, as […]
Imperial Esports Signs Naming Rights Deal With Sportsbet.io – The Esports Observer
Brazilian team Imperial Esports announced Saturday that betting website Sportsbet.io is now the naming sponsor of the organization. Sportsbet.io was already an Imperial sponsor along with Gamdom.com, hardware manufacturer XPG, and electric motorbike maker Voltz Motors, but now enhances the relationship as the organization becomes Imperial Sportsbet.io. Imperial Sportsbet.io CEO Felippe Martins did not disclose […]
PGL Taps Fantasyexpo as Strategic Partner for Marketing Services – The Esports Observer
Tournament organizer PGL has announced a strategic partnership with gaming-focused agency Fantasyexpo. The company will serve as PGL’s official marketing and business agency, working to bring new sponsors to PGL events. Fantasyexpo has previously developed activations in the gaming space for clients including Old Spice and KFC. Later this year, PGL will be the first […]
Ubisoft’s Che Chou on Getting Back to the Core of Esports at the Six Invitational – The Esports Observer
On a cold weekend in February 2020, the best Rainbow Six Siege teams in the world gathered together in Montréal, Canada, for the latest edition of the Six Invitational. Fans of the game flew in from all corners of the world to cheer on their favorite teams, take pictures with cosplayers, and connect as a […]
U.S. Congresswoman Lisa McClain Attempts to Resurrect Trump’s TikTok Divestment Actions – The Esports Observer
Michigan Congresswoman Lisa McClain put forward H.R.3057 at the beginning of May, a bill that would require TikTok owner ByteDance to sell its U.S. assets. According to the brief text of the bill, ByteDance would be compelled to “divest itself of certain assets, and to require the Committee on Foreign Investment in the United States […]
Tier One Entertainment unveils GroupM partnership – Esports Insider
Philippines-based esports talent agency Tier One Entertainment has announced a partnership with media investment company GroupM. The deal will see GroupM play an instrumental role in the agency’s planned expansion to countries across the Southeast Asian region. RELATED: Warner Music Group and Gobi Partners invests in Tier One Entertainment According to the release, the partnership […]
ESE Entertainment: Esports? You want it, we got it – Esports Insider
RELATED: Three (types of) companies that might unshackle monetisation in esports There’s slow dynamite in how Konrad Wasiela speaks about the esports industry, and gaming as the cultural zeitgeist. The Founder and Director of ESE Entertainment is all about positive turnovers — always has been. A former professional Canadian-football cornerback, Wasiela has an eye for […]
Esports viewership breakdown with Esports Charts: April 2021
Every month, ESI, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. April’s viewership was largely dominated by two esports: the ever-present Mobile Legends: Bang Bang, and League of Legends, with the mobile game once again coming […]
World Pro Racing names ES1 as French broadcasting partner – Esports Insider
Simulation racing event organiser World Pro Racing (WPR) has named French esports television channel ES1 as its French broadcasting partner. The partnership will see the channel broadcast a range of sim racing events and championship set to take place in the coming months. RELATED: Esports Insider teams up with sim racing organiser World Pro Racing ES1 becomes the latest […]
Peak performance in esports: Why Rogue and MAD Lions are embracing mindfulness
On 11th April 2021, MAD Lions faced off against Rogue for the fifth game of a best-of-five League of Legends series. The stage was the LEC Spring Finals. Both squads beat G2 Esports — by all accounts, a European super-team — during their runs to the final, MAD Lions in the upper bracket and Rogue […]