North American esports organisation Ghost Gaming has entered into a partnership with energy drinks brand G FUEL. The deal will see G FUEL become the organisation’s exclusive energy drink partner. RELATED: Tribe Gaming renews G FUEL partnership As a result of the partnership, G FUEL’s logo will be displayed on the jerseys of Ghost’s Rocket League, […]
Rocket League strikes Lamborghini partnership – Esports Insider
Rocket League developer Psyonix has announced a partnership with Italian car manufacturer Automobili Lamborghini. As a result of the partnership, Lamborghini will sponsor the Rocket League Championship Series (RLCS) X Lamborghini Open and a new event titled the ‘Battle of the Bulls’. RELATED: Psyonix reveals mobile game Rocket League Side Swipe The RLCS X Lamborghini […]
Super Girl Gamer Lines Up Sponsors for Esports Event, Adds Valorant to Lineup – The Esports Observer
The long-running Super Girl Gamer Series will return for its 2021 campaign beginning in May, hosting online events across multiple esports including League of Legends, Hearthstone, and Counter-Strike: Global Offensive. This year will also see the addition of Valorant to the lineup of games. Over the course of the competition series, Super Girl Gamer will […]
KRÜ Esports appoints Vanquish as exclusive commercial agent – Esports Insider
Argentine organisation KRÜ Esports has named international marketing agency Vanquish as its exclusive commercial agent. According to the release, both parties will collaborate to bolster the organisation’s commercial portfolio by securing ‘strategic alliances with brands that share its vision’. KRÜ Esports was established in October 2020 and is founded by Manchester City striker Sergio Agüero. RELATED: KRÜ Esports CEO […]
ePremier League announces expansion into China – Esports Insider
The Premier League has partnered with Tencent Sports, Tencent Gaming, and EA SPORTS to take its sports simulation esports competition, the ePremier League, to China. According to the release, this is the first ePremier League event to be staged outside of the United Kingdom. The tournament will take place on EA SPORTS FIFA Online 4 […]
The Esports Journal returns, Edition 8 is on the way – Esports Insider
On 30th April, Esports Insider’s sister magazine, The Esports Journal, will release its eighth edition. RELATED: Ghost Gaming enters partnership with G FUEL The Esports Journal — ran in conjunction with LATAM Media Group (LMG), who produce the Spanish edition — is an industry-leading B2B esports magazine and will comprise interviews with some of the […]
Lamborghini to Sponsor Rocket League Championship Series Event – The Esports Observer
Psyonix Studios and Automobili Lamborghini have announced a new collaboration for Rocket League which includes multiple esports activations. In addition to introducing the Lamborghini Huracán as a playable vehicle within the game, the automaker will sponsor two esports events: The Rocket League Championship Series X Lamborghini Open and the newly announced Battle of the Bulls. […]
Opinion: How Esports Can Harness the Raw Potential of Speedrunning – The Esports Observer
There’s a universal moment many gamers have experienced. You’re the best in your little friend group at Super Smash Bros. Beating your buddies at the game isn’t even a challenge. You’re confident in having figured out the game well enough to challenge anyone. Then you play someone who actually understands spacing, grabs, punishes when you […]
Most Frequently Picked LoL Champions In The LEC 2021 Spring Season
Who dominated the LEC Spring Split? With the LEC Spring season over and MAD Lions crowned as the new champions, we will go through the most frequently played champions during the season. Although there have been numerous picks and champions played throughout the LEC Spring split, there are a few consistent picks players across different […]
ORDER Raises $4.12M Investment, Appoints Marc Edwards as CEO – The Esports Observer
Australian esports organization ORDER announced that it has closed a $.5.3M AUD ($4.12M USD) financing round, which it launched early in 2021. The group of investors included CPS Capital managing director Jason Peterson and Gemelli Group chairman Harry Karelis, who has also been appointed to ORDER’s board of directors. The organization’s chairman Gerard Murphy revealed […]