North American esports organisation Complexity Gaming has announced a partnership with Dairy MAX, a regional dairy council in America. The multifaceted partnership names Dairy MAX as the official nutrition partner of Complexity, with both entities collaborating on educational activations to showcase the importance of building healthy habits, alongside promoting overall well-being. RELATED: Complexity and Nerd […]
Halina Malik Leaves Cavs Legion to Join eFuse
Halina Malik has left the Cleveland Cavaliers to join gaming-focused social networking platform eFuse as its new marketing and partnerships manager. Malik, a former pro Call of Duty player and a content creator on Twitch, served as the manager of content and marketing there focusing her attention on promoting its NBA 2K League esports team, […]
Behind Nuvei’s partnership with ESE Entertainment
Global payment technology company Nuvei (TSX: NVEI and NVEI.U) is clear on its ultimate goal: to provide the best payment experience to fans, merchants, teams and publishers. On its way to achieving this, the firm chooses its partners carefully, prioritising shared goals and beliefs. Recently, Nuvei announced a partnership with esports-focused entertainment and technology company ESE […]
Battle Academia skins unveiled for Caitlyn, Wukong, Garen, Yone, and Leona in League PBE preview
Get your wallets ready. It’s time to sharpen those pencils and blades—class is in session. League of Legends fans got a first look at the new Battle Academia cosmetics for Caitlyn, Wukong, Garen, Yone, and Leona in today’s PBE preview. After a couple of weeks of testing, fans will likely be able to get their […]
Subnation Media joins forces with Marquez Valdes-Scantling to launch esports team – Esports Insider
Entertainment and holding company Subnation Media has joined forces with Green Bay Packers wide receiver Marquez Valdes-Scantling to launch Trench Made Gaming (TMG), a new esports team. According to the release, TMG is expected to field rosters across multiple titles, with Subnation spearheading its strategy, brand partnerships, merchandising and content programming. RELATED: The state of the funding market […]
Exclusive Interview: The details behind Celebrity Esports’ CES Superstar League – Esports Insider
As esports continues to develop and grow, organisations, tournament operators and publishers have prioritised attracting a mainstream audience. Over the last couple of years, publishers have struck deals with traditional media partners to broadcast esports competitions, such as League of Legends and Rocket League being aired on the BBC iPlayer. Organisations have also signed famous […]
Riot Games Gets Boost From Expanded Verizon Sponsorship
Verizon is announcing this week that it is significantly expanding its sponsorship presence with Riot Games, gaining additional inventory that will see its spending with the video game maker climb well into eight figures. Terms of the pact are not being revealed, but Verizon will activate across multiple games and events. The telecommunications giant becomes […]
The Woeful State Of Drafting In League Of Legends Esports
A meta analysis of competitive drafts in League of Legends shows how teams are failing in their choice of compositions and ability to punish their opponents. Through the first half of the competitive spring split for League of Legends esports teams, many picks have become popular picks and bans in the draft phase. Champions like […]
PowerOfEvil on TSM’s Spring Split playoff preparation: 'A lot of things are going to change in the next couple of days'
TSM are in the middle of the playoff race with just two weeks left in the 2021 Spring Split. The top half of the LCS is closer than ever. And with two weeks to go until the 2021 Spring Split comes to a close, TSM are smack dab in the thick of things. Although the […]
Pengu announces retirement from Rainbow Six pro league
The prominent Rainbow Six Siege player, Niclas “Pengu” Mouritzen is leaving behind his five-year legacy. Pengu has announced his retirement from the competitive scene. The pro league player shared his decision via Twitter, linking to a video montage of some of his best moments with the team. Pengu also discusses his retirement plan of becoming […]